The Ontario Lottery and Gaming Corporation (OLG) has agreed to a multi-year partnership with Major League Baseball (MLB), the league’s first sports betting partnership in Ontario.
OLG is now an official sports betting partner of the MLB through its PROLINE+ online offering and PROLINE at retail outlets.
“Teaming up with a world-class organization like the MLB enables OLG to create exciting, one-of-a-kind interactive experiences for baseball fans at the game and on PROLINE+,” commented Dave Pridmore, OLG’s Chief Digital and Strategy Officer.
“The true value of this partnership for OLG is the way it will bring PROLINE customers even closer to the game they love in ways they’ve never experienced before.”
Under the terms of the agreement, OLG will have distribution rights to MLB official logos, as well cross-promotion across the league’s digital and social channels. The partnership includes baseball content across digital platforms via PROLINE+ and free-to-play games that will be introduced throughout the season.
Kenny Gersh, MLB Executive Vice President, Business Development, added: “As we continue exploring additional avenues to engage our fans around the world through sports betting, we need to find creative, knowledgeable partners in their respective regions.
“With OLG, we have a trusted partner in Ontario with a vision to help us grow.”
OLG’s responsible gambling program, PlaySmart, features online player tools and educational materials enabling players to ‘engage in positive play’. This fits MLB’s responsible gambling measures that aim to protect the integrity of the game.
