Spotlight Sports Group has announced a new multi-year Superfeed agreement with LiveScore Group, launching the complete Superfeed racing content across the US and France.
Utilizing Superfeed, LiveScore Group’s Virgin Bet and LiveScore Bet will now feature Racing Post data and content from all major international racing territories, including silks, form, comments, verdicts, and star ratings.
The Superfeed integration also means Virgin Bet and LiveScore Bet can add new territories in the future to further enhance their racing product.
“Racing Post content has been the market-leading horseracing coverage for over 30 years and we’re delighted to deliver more great data and analysis for Virgin Bet and LiveScore Bet customers,” commented Daniel Smith, Head of UK and Ireland sales at Spotlight Sports Group.
“We’re delighted to be working with two of the most exciting brands in the industry, bringing not only UK and Irish racing to their customers, but the expansion of French, US, and South African analysis.”
Superfeed was launched by Spotlight Sports Group last April. Virgin Bet and LiveScore Bet join bet365 and others that utilize the Racing Post brand to deliver international racing coverage across 60,000 races annually.
James McKay, Sportsbook Director at LiveScore Bet and Virgin Bet, added: “We know that the Racing Post brand and coverage adds huge value and influence to racing products, so we’re delighted to roll it out across our Virgin Bet and LiveScore Bet brands.
“The fact our customers will have the same journey, look and feel now for the US and French racing as they do UK and Ireland races, will make our user experience even more enjoyable. We’re excited for our customers to begin using the Superfeed content within their selections.”