MGM Resorts International, alongside its Entain joint venture BetMGM, has expanded its wide-ranging partnership with Major League Baseball (MLB) to increase the visibility of the brand across the league’s channels.
Under the provisions of the extended deal, BetMGM will become the official sports betting partner of the MLB, whilst MGM Resorts will be the official gaming sponsor.
“We are thrilled to extend and expand upon our groundbreaking work with Major League Baseball,” said Lance Evans, Senior Vice President of Sports & Sponsorships, MGM Resorts.
“We’re incredibly proud of the growth and innovation that have transformed our industries since launching our partnership four years ago, and we’re eager to continue breaking new ground and delivering world-class sports and entertainment experiences for baseball fans worldwide.”
Furthermore, MGM Rewards, the firm’s loyalty program, will be the title sponsor of this year’s All-Star Celebrity game and the presenting sponsor of the All-Star Saturday Extra Innings performance at the Dodgers Stadium.
The partnership involving BetMGM will include the use of data in sports betting, promotion across MLB-owned media channels, as well as domestic and international activations at MLB events.
BetMGM Chief Revenue Officer Matt Prevost added: “It is an exciting day to announce the extension of our partnership with MLB. The collaboration with the league allows us to reach new audiences while delivering a best-in-class baseball wagering product. We look forward to growing our industries together.”
This comes shortly after MGM Resorts completed a deal to become a partner of MLB Players, the business division of the MLB Players Association.
This latest deal between MGM Resorts and MLB ensures that the group will be presenting sponsor of Bettor’s Eye, MLB’s digital baseball show on MLB.TV.
Additionally, MetMGM will be labelled an MLB-Authorized operator, utilizing official statistics feeds through digital and live sports gambling options on a non-exclusive basis.
MLB Chief Revenue Officer Noah Garden said: “Since creating this historic partnership four years ago, MGM Resorts and BetMGM have been truly collaborative and innovative business partners to Major League Baseball.
“With the success of Bettor’s Eye and introduction of All-Star Saturday’s Extra Innings concert, we look forward to seeing how MGM Resorts and BetMGM will continue to broaden their business with baseball.”