TheLines: Cowboys-Chiefs tipped to be high-scoring in NFL Week 11
Week 11 features a matchup of two of the NFL’s best offenses when Dallas Cowboys meet Kansas City Chiefs. While a relatively high points...
TheLines: Heavy favorites can’t be taken for granted in NFL Week 10
Six Week 10 games have heavy favorite point spreads of nine points or more. However, after a Week 9 that included the Jacksonville Jaguars'...
Caesars Sportsbook agrees to partnership with Mannings family
Caesars Sportsbook has agreed with the Mannings sports family to a historic first-of-its-kind partnership between a sports betting firm and a sports family.Archie, Peyton,...
BetMGM adds Chris Johnson to brand ambassador roster
Sports betting and igaming operator BetMGM has announced the signing of former Tennessee Titans and Arizona Cardinals running back Chris Johnson as its newest...
Aristocrat Gaming secures slot machine licensing agreement with NFL
Aristocrat Gaming has announced a multi-year slot machine licensing agreement with the National Football League (NFL).Under the terms of the deal, Aristocrat will have...
TheLines: Buffalo Bills new Super Bowl favorites as NFL season reaches its midpoint
The Buffalo Bills are the new betting favorites to win the Super Bowl, and are among the most notable future odds shifts from Week...
Unibet launches Pittsburgh Steelers-branded casino game in Pennsylvania
Unibet, the sportsbook brand of Kindred Group, has launched a new interactive, real-time, Pittsburgh Steelers-branded casino streaming solution through its partnership with the NFL...
PointsBet to create sports betting content with NBC Sports’ Chris Simms
Online gaming operator PointsBet has announced a partnership with NBC Sports’ NFL and college football analyst Chris Simms to create unique and authentic betting...
TheLines: Odds shift significantly on Kansas City Chiefs ahead of NFL Week 8
The odds on Kansas City Chiefs winning in NFL Week 8 and the Super Bowl have shifted significantly according to TheLines, which tracks odds...
NFL icon Drew Brees debuts in PointsBet’s ‘Live Your Bet Life’ ad campaign
NFL icon Drew Brees has debuted in the first of three new ad spots for PointsBet's ‘Live Your Bet Life’ advertisement campaign.The campaign demonstrates...
Event News
SBC Summit to examine regulation, tech, and market competition in Western Europe
SBC Summit’s dedicated Western Europe track will help operators navigate the mounting pressures facing the region’s mature gambling markets, including tighter regulation, black-market activity,...
Affiliate Leaders Summit to feature dedicated track on Platforms & Performance
The Affiliate Leaders Summit 2026 will examine the technologies, engagement strategies and content models underpinning modern affiliate performance through the dedicated 'Platforms & Performance'...
SBC’s Global Prediction Markets Forum to confront sector’s toughest questions
Prediction markets have gone from a niche curiosity to one of the most contested questions in global gambling. Are they a financial product, a...
DraftKings CEO Jason Robins named among SBC Hall of Fame’s Class of 2026
SBC has announced the five individuals whose achievements and influence have earned them a place in the SBC Hall of Fame class of 2026.The ceremony...