Caesars Sportsbook has agreed with the Mannings sports family to a historic first-of-its-kind partnership between a sports betting firm and a sports family.

Caesars Sportsbook agrees to partnership with Mannings family

Caesars Sportsbook has agreed with the Mannings sports family to a historic first-of-its-kind partnership between a sports betting firm and a sports family. Archie, Peyton,...
BetMGM has announced the signing of former Tennessee Titans and Arizona Cardinals running back Chris Johnson as its newest brand ambassador.

BetMGM adds Chris Johnson to brand ambassador roster

Sports betting and igaming operator BetMGM has announced the signing of former Tennessee Titans and Arizona Cardinals running back Chris Johnson as its newest...
Aristocrat Gaming has announced a multi-year slot machine licensing agreement with the National Football League (NFL).

Aristocrat Gaming secures slot machine licensing agreement with NFL

Aristocrat Gaming has announced a multi-year slot machine licensing agreement with the National Football League (NFL). Under the terms of the deal, Aristocrat will have...
The Buffalo Bills are the new betting favorites to win the Super Bowl, according to TheLines.com, which tracks odds in the US regulated sports betting markets.

TheLines: Buffalo Bills new Super Bowl favorites as NFL season reaches its midpoint

The Buffalo Bills are the new betting favorites to win the Super Bowl, and are among the most notable future odds shifts from Week...
Unibet has launched a new interactive, real-time, Pittsburgh Steelers-branded casino streaming solution through its partnership with the NFL franchise.

Unibet launches Pittsburgh Steelers-branded casino game in Pennsylvania

Unibet, the sportsbook brand of Kindred Group, has launched a new interactive, real-time, Pittsburgh Steelers-branded casino streaming solution through its partnership with the NFL...
PointsBet has announced a partnership with NBC Sports’ Chris Simms to create betting content for distribution across NBC Sports and PointsBet platforms.

PointsBet to create sports betting content with NBC Sports’ Chris Simms

Online gaming operator PointsBet has announced a partnership with NBC Sports’ NFL and college football analyst Chris Simms to create unique and authentic betting...
The odds on Kansas City Chiefs winning in NFL Week 8 and the Super Bowl have shifted significantly according to TheLines.

TheLines: Odds shift significantly on Kansas City Chiefs ahead of NFL Week 8

The odds on Kansas City Chiefs winning in NFL Week 8 and the Super Bowl have shifted significantly according to TheLines, which tracks odds...
NFL icon Drew Brees has debuted in the first of three new ad spots for PointsBet's ‘Live Your Bet Life’ advertisement campaign.

NFL icon Drew Brees debuts in PointsBet’s ‘Live Your Bet Life’ ad campaign

NFL icon Drew Brees has debuted in the first of three new ad spots for PointsBet's ‘Live Your Bet Life’ advertisement campaign. The campaign demonstrates...

NFL launches responsible betting public awareness program

The NFL has launched an extensive, integrated league-wide responsible betting public awareness program this week designed to educate fans who choose to engage in...
How a team will perform coming off a bye is often debated in betting circles. This could be a factor in a few of the NFL's Week 7 games according to TheLines.

TheLines: Rested NFL teams bring a new dynamic to Week 7 matchups

How an NFL team will perform coming off a bye week is often debated in betting circles, especially by those looking for value. This...

Event News

Dolby SBC webinar

Webinar recap: Real-time livestreaming enhances gaming experience when done right

Register to watch the full webinar by clicking here. For gaming providers, connection with the audience is key. Without a stellar live and interactive user experience,...
Global Gaming Women breakfast

Global Gaming Women’s Breakfast: A tradition of empowerment at SBC Summit NA

At SBC events, the Global Gaming Women Breakfast Meetup has become a cherished tradition. With more women from diverse industry backgrounds participating in conferences,...
Dolby SBC webinar

Dolby Millicast to discuss the power of real-time livestreaming

Tomorrow , SBC Webinars are hosting "Maximize your player engagement and profits with real-time streaming" in partnership with livestreaming experts, Dolby Millicast. Airing live...
Hand putting dollar in tip jar

Jesse Learmonth has two tips for pitch contest participants

The First Pitch competition is always a highlight of SBC Summit North America and this year's contest will be no exception. And nobody knows...