Caesars Sportsbook has agreed with the Mannings sports family to a historic first-of-its-kind partnership between a sports betting firm and a sports family.
Archie, Peyton, Eli, and Cooper Manning will be featured in Caesars’ advertising, in addition to making live event and commercial appearances.
Chris Holdren, Co-President of Caesars Digital, commented: “This isn’t the typical partnership between a sports betting company and major talent. We’re welcoming the most acclaimed family in football history to be integrated holistically into the Caesars family.
“Archie, Peyton, Eli, and Cooper are extraordinary people who are champions of their communities, and we’re honored to partner with such a prestigious group of individuals.”
Caesars Sportsbook will incorporate the Mannings into their fan engagement opportunities made possible for sports bettors utilizing the loyalty program, Caesars Rewards. Bettors can earn tier credits and reward credits with every wager, as well as the chance to interact directly with the Mannings in various ways through upcoming activations.
The Mannings will also serve as prominent ambassadors for Caesars’ focus on responsible gaming, highlighting the resources that the sportsbook provides bettors to stay in control of their gaming. The sportsbook app features responsible gaming tools as part of its offering, including self-imposed time limits, deposit limits, and spending limits.
For 35 of the NFL’s 102 seasons, a Manning family member has started at quarterback in the league. During their illustrious NFL careers, Archie, Peyton, and Eli combined for 48 seasons, 653 games, four Super Bowl championships, 20 Pro Bowls, 152,874 passing yards and 1,030 passing touchdowns.
Archie is the second-leading passer in New Orleans Saints history. Peyton, who played in Indianapolis and Denver, was named NFL MVP five times, two more than any other player in league history. Eli owns almost every passing record from his time in New York and is one of five players to be named Super Bowl MVP multiple times.
Peyton Manning said: “We’re excited to partner with the team at Caesars Sportsbook. We’re looking forward to interacting with their customers who love sports and love football, and we know Caesars has a lot of fun initiatives planned. They place a strong emphasis on community impact, and we appreciate their support of causes that are important to us.”