Online gaming operator PointsBet has announced a partnership with NBC Sports’ NFL and college football analyst Chris Simms to create unique and authentic betting content for distribution across NBC Sports and PointsBet platforms.
Simms, who played eight NFL seasons following a four-year career at the University of Texas, will create sports betting content around the NFL beginning this week.
He will offer in-depth film breakdowns on teams and players, providing greater insight for those looking to bet on NFL games and player props. The operator will also incorporate a weekly betting segment in the Chris Simms Unbuttoned podcast.
PointsBet USA CEO Johnny Aitken commented: “PointsBet’s philosophy is to work with the best talent in the industry, and Chris is the perfect addition to our team. With a presence across multiple platforms in the NBC Sports universe, he will help to develop up-to-date and entertaining betting segments that will reach beyond our key demographics.
“As the amount of in-play betting increases, today’s users of the PointsBet app are looking for the kind of insight and information that someone with his experience can offer.”
NFL betting content created by Simms is the latest collaboration between PointsBet and NBC Sports. Back in August, the operator agreed to a multi-year partnership to become the official sports betting partner of NBC Sports.
This season, PointsBet launched integrations on the Football Night in America studio show and the Peacock Sunday Night Football Final postgame show. NBC Sports EDGE shows, including Bet the Edge: Blitzing the Board, also feature guest appearances from PointsBet’s Head Oddsmaker Jay Croucher and Senior Editor Teddy Greenstein.
Viewers can also enjoy the Sunday Night 7 free-to-play NFL game on the NBC Sports Predictor app powered by PointsBet, which allows viewers to participate in a seven-question contest focused on the upcoming game featuring a $100,000 jackpot.
Will McIntosh, EVP, Digital & Sports Consumer Business, NBC Sports Next, added: “We’re excited to have Chris’ perspective and insight across our sports betting content. This is a great fit and opportunity to further engage viewers, given Chris’ popular rankings and analysis of teams and players.”