BetAmerica launches $1m Big Game Challenge for Super Bowl

Churchill Downs-owned sportsbook BetAmerica' has launched a promotion for this weekend’s Super Bowl. The Big Game Challenge is described as the ultimate test for...

PlayUSA predicts $400m in Super Bowl bets with more states now legal

In a week that has seen several big predictions around the levels of betting on this year’s Super Bowl final, analyst PlayUSA has added...

Download: theScore CEO Levy features in first SBC Magazine for 2020

While the use of official data continues to be a recurring theme in the rapidly growing US sports betting space, the major sports leagues...

Penn National buys 36% stake in Barstool Sports in $163m deal

Casino and racetrack operator Penn National Gaming has entered into an agreement to acquire a 36% interest in sports media firm Barstool Sports for...

BetMGM live in West Virginia with official launch at The Greenbrier

MGM Resorts International and Roar Digital, the joint venture between MGM Resorts and GVC Holdings, has gone live with its BetMGM mobile sports betting...

SG to showcase OpenSports sportsbook platform at ICE London

Scientific Games Corporation will showcase its OpenSports sports betting product alongside a broad portfolio of new gaming innovations at next week’s ICE in London....

Star Advocate Sara Slane in Sports Betting Hall of Fame Class of 2020

Sara Slane has been named in the Sports Betting Hall of Fame Class of 2020, in recognition of the important role her advocacy played...

DraftKings study shows significant shift towards legal football betting

In advance of the biggest game on the NFL calendar - Sunday’s Super Bowl final - DFS and sports betting firm DraftKings has revealed...

IGT into West Virginia and Arkansas with Delaware North agreement

International Game Technology (IGT) will power retail and mobile sports betting in West Virginia and retail sports betting in Arkansas after firming up a...

Super Bowl to attract a record 26 million bettors says AGA report

New research published by the American Gaming Association (AGA) today indicates that circa three million more American adults have said they will wager on...

Event News

2024 SBC Sports Betting Hall of Fame nominees

SBC announces six 2024 Sports Betting Hall of Fame inductees

SBC has revealed the six individuals set to join the esteemed ranks of the 2024 Sports Betting Hall of Fame. This annual tradition, initiated...
SBC Awards 2024

SBC Awards North America 2024 shortlist revealed

SBC has announced the shortlist for the upcoming SBC Awards North America ceremony, part of SBC Summit North America. The shortlist recognizes the achievements and...

SBC Summit North America: Charting new paths in affiliate marketing success

As affiliates grapple with the challenge of higher player acquisition costs and the subsequent need to build player loyalty, SBC Summit North America will...
SBC Summit North America iGaming Track

2024 SBC Summit North America’s focus on iGaming

The 2024 edition of SBC Summit North America will spotlight iGaming, a vertical with immense revenue potential which is, however, often overshadowed in the...