Marketing Archives - SBC Americas

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Cookie	Duration	Description
__cf_bm	30 minutes	This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
ARRAffinity	session	ARRAffinity cookie is set by Azure app service, and allows the service to choose the right instance established by a user to deliver subsequent requests made by that user.
ARRAffinitySameSite	session	This cookie is set by Windows Azure cloud, and is used for load balancing to make sure the visitor page requests are routed to the same server in any browsing session.
AWSALBCORS	7 days	This cookie is managed by Amazon Web Services and is used for load balancing.
botd-request-id	session	No description
cf_clearance	30 minutes	cf_clearance specifies the duration our website is accessible to a visitor that successfully completed a previous Captcha or JavaScript challenge
cli_user_preference	1 year	This cookie is set by GDPR Cookie Consent plugin. The purpose of this cookie is to store whether or not the user has given consent for cookie usage. It does not store any personal data.
CONSENT	2 years	YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
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cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
CookieLawInfoConsent	1 year	This cookie is set by GDPR Cookie Consent plugin. It records the default button state of the corresponding category & the status of California Consumer Privacy Act (CCPA). It works only in coordination with the primary cookie, viewed_cookie_policy.
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mtm_cookie_consent	30 years	Records your consent status for analytics tracking. This cookie remembers that you've given consent to the use of cookies.
PHPSESSID	session	This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-id	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt.innertube::nextId	never	This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requests	never	This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Cookie	Duration	Description
__cf_bm	30 minutes	This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
bcookie	2 years	LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.
bscookie	2 years	LinkedIn sets this cookie to store performed actions on the website.
lang	session	LinkedIn sets this cookie to remember a user's language setting.
lidc	1 day	LinkedIn sets the lidc cookie to facilitate data center selection.
UserMatchHistory	1 month	LinkedIn sets this cookie for LinkedIn Ads ID syncing.

Performance

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Cookie	Duration	Description
__utma	2 years	This cookie is set by Google Analytics and is used to distinguish users and sessions. The cookie is created when the JavaScript library executes and there are no existing __utma cookies. The cookie is updated every time data is sent to Google Analytics.
__utmb	30 minutes	Google Analytics sets this cookie, to determine new sessions/visits. __utmb cookie is created when the JavaScript library executes and there are no existing __utma cookies. It is updated every time data is sent to Google Analytics.
__utmc	session	The cookie is set by Google Analytics and is deleted when the user closes the browser. It is used to enable interoperability with urchin.js, which is an older version of Google Analytics and is used in conjunction with the __utmb cookie to determine new sessions/visits.
__utmt	10 minutes	Google Analytics sets this cookie to inhibit request rate.
__utmz	6 months	Google Analytics sets this cookie to store the traffic source or campaign by which the visitor reached the site.
AWSALB	7 days	AWSALB is an application load balancer cookie set by Amazon Web Services to map the session to the target.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
__gads	1 year 24 days	The __gads cookie, set by Google, is stored under DoubleClick domain and tracks the number of times users see an advert, measures the success of the campaign and calculates its revenue. This cookie can only be read from the domain they are set on and will not track any data while browsing through other sites.
_hjAbsoluteSessionInProgress	30 minutes	Hotjar sets this cookie to detect the first pageview session of a user. This is a True/False flag set by the cookie.
_hjFirstSeen	30 minutes	Hotjar sets this cookie to identify a new user’s first session. It stores a true/false value, indicating whether it was the first time Hotjar saw this user.
_hjIncludedInPageviewSample	2 minutes	Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's pageview limit.
_hjIncludedInSessionSample	2 minutes	Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's daily session limit.
_pk_cvar	30 minutes	Stores custom variables about your visit to provide additional analytics data about how you interact with our site during your session.
_pk_hsr	30 minutes	Used exclusively for heatmap and session recording features to analyze how visitors interact with our website. It captures data about areas of the page you interact with.
_pk_id	13 months	Creates a unique identifier to recognize returning visitors. This cookie tracks visitor interactions on the site including page views, eCommerce activity, goal completions, and attribution across sessions.
_pk_ref	6 months	Stores information about how you arrived at our site, including referral source (search engine, social media, external website, or campaign URL) to help us understand our traffic sources.
_pk_ses	30 minutes	Links all actions performed during a browsing session (page views, downloads, events) to a single visit for accurate analytics measurement.
_pk_testcookie	end of session	A temporary technical cookie that checks if your browser supports cookies. It is automatically deleted when you close your browser.
_pk_uid	13 months	Enables cross-domain tracking to recognize the same visitor across multiple domains and subdomains of our website.
iutk	5 months 27 days	This cookie is used by Issuu analytic system to gather information regarding visitor activity on Issuu products.
MatomoAbTesting	No expiry	Ensures you consistently see the same version of webpages when A/B testing is in progress, maintaining your testing group across different browsing sessions.
vuid	2 years	Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website.

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duration	Description
__Host-GAPS	2 years	This cookie allows the website to identify a user and provide enhanced functionality and personalisation.
_fbp	3 months	This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
fr	3 months	Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie	Duration	Description
_hjSession_1581834	30 minutes	No description
_hjSessionUser_1581834	1 year	No description
AnalyticsSyncHistory	1 month	No description
AWSALBTG	7 days	No description available.
AWSALBTGCORS	7 days	No description available.
bsid	never	No description available.
GoogleAdServingTest	session	No description
li_gc	2 years	No description
li_sugr	3 months	No description available.
streetcorner1	1 day	No description
streetsign1	1 day	No description available.
wisepops	2 years	No description available.
wisepops_activity_session	session	No description
wisepops_session	session	No description available.
wisepops_visits	2 years	No description available.

Marketing

Hard Rock Bet signs up Matthew Broderick as brand ambassador

SBC Awards Americas 2026: BetMGM, FanDuel, Hard Rock, Sportradar win big

Former Aetna CMO David Edelman to join SBC Summit Americas lineup

SBC, IAGR, IMGL combine for three-year regulatory education project

Q&A: Adam Small on the advice he would give a gambling affiliate in 2026

Hard Rock Bet secures MLBPA sports betting licensing deal

Rush Street, Optimove, Wazdan lead SBC Awards Americas 2026 shortlist

SBC Summit Americas 2026: The future of affiliates and marketing strategy

SBC Summit Canada 2026: Leaders in sports betting & iGaming

SBC Summit Americas 2026 introduces SBC Connections networking program

SBC Summit Americas strengthens startup focus with BettingStartups

SBC Summit Canada 2026 to tackle shifting affiliates and ads landscape

PrizePicks secures rights to use NBA marks and players for DFS

Worthy.ai rolls out AI-powered TikTok Dynamic Ads for gaming acquisition

SBC Summit Americas to tackle the prediction markets boom

Better Collective leaning into prediction market products

Fanatics recruits Taraji P. Henson for new casino ad campaign

Event News

SBC Awards Americas 2026: BetMGM, FanDuel, Hard Rock, Sportradar win big

SBC Summit Americas 2026 live coverage: What happened on Day 1?

SBC Summit Americas returns June 9-11 with new ways to network

SBC Summit Americas to explore smarter player protection strategies