GeoComply has compiled data showing that Louisiana has had a great opening weekend to online sports betting following its launch on January 28.
The firm’s data points for online sports betting in the Pelican State show that from its launch on January 28 at 8am CT until the end of Sunday’s games, over 3.4 million geolocation transactions (not equivalent to total wagers, but a strong indicator of market activity) took place, with peak transaction volumes occurring on Sunday between 5pm and 6pm.
GeoComply also noted that during the state’s first 36 hours of online sports betting, the total number of unique players represented 3.6% of the state’s adult population, outperforming New York’s opening weekend where the number of unique players represented 3.3% of the state’s adult population.
Breaking down GeoComply’s volumes, 68% of them occurred within the southeastern section of Louisiana, encompassing Baton Rouge and New Orleans. Nine parishes and various tribal exclusion zones make up the state’s unique patchwork of ‘geofences’ where wagers are not permitted.
Below is a video of the firm’s pin-drop map showing the volume and location of checks from players attempting to place bets. Red shaded areas indicate exclusion zones where betting is not permitted.
Overall, Louisiana ranked 8th in terms of GeoComply’s transaction volumes (total number of geolocation checks) for the weekend, ahead of Indiana (9), Tennessee (10), Colorado (11), and Connecticut (12).
Back in January, GeoComply’s data showed more than one million accounts were created across the five authorized sportsbooks in the state of New York just over a week since its mobile sports betting market launched.