Low6 delivers new F2P Laver Cup game to improve fan engagement
Low6 will be delivering a new free-to-play online game for the Laver Cup to improve fan engagement called the Laver Cup Unrivaled Challenge.The Laver...
SBC Summit Barcelona: US affiliation is a state-by-state endeavor
SBC Summit Barcelona may be in Europe, but the interest in North America has been palpable at the event. No more so than at...
Flutter launches Global Advocacy Programme to drive DE&I strategy
Flutter has launched a new initiative called the Global Advocacy Programme that will strive “to champion different diversity groups and amplify their voices on...
BetMGM links with NBC Sports for weekly NFL betting integrations
BetMGM has formed a partnership with broadcaster NBC Sports to produce weekly betting integrations for the 2022 NFL season on the show Football Night...
SBC Summit Barcelona: Do you want to build a community or rent one?
When social media and online communities first started to explode a decade ago, companies often decided they had to have a social presence, but...
Sportradar enlisted to provide in-app live streaming to Hard Rock Sportsbook
Sportradar has been selected by Hard Rock Digital to power its new Hard Rock Sportsbook’s in-app live streaming capabilities. In a multi-year agreement, Sportradar will...
FanDuel dedicates to ‘Play Well’ with additional responsible gaming initiatives
FanDuel is holding its first company-wide Play Well Day to announce several responsible gaming initiatives as part of the American Gaming Association’s Responsible Gaming...
SportsGrid to provide video and editorial content to Sportradar
SportsGrid Technology Solutions has announced a content partnership with Sportradar to enrich the latter’s sports betting news and analysis offering.Through the agreement, the multimedia...
AGA’s Cait DeBaun: Sustainable sports betting requires collective player education commitment
As part of Responsible Gaming Education Month 2022, SBC Americas has spoken to the American Gaming Association’s (AGA) Vice President of Strategic Communications &...
Optimove seals CRM marketing partnership with bet365
Optimove has agreed to a partnership with bet365, where it will supply its CRM marketing solution to the online sports betting brand.Utilizing AI-mapped CRM...
Event News
SBC, VNLOK partner to strengthen licensed operator participation at SBC Summit Europe
SBC and Vergunde Nederlandse Online Kansspelaanbieders (VNLOK), the trade association for licensed Dutch online gambling operators, have agreed to a new multi-year strategic partnership...
SBC Summit 2026 ends record week with 40,000 attendees as event commits to Lisbon...
SBC Summit's record-breaking 2026 edition delivered growth not only in overall attendance, but across some of the industry’s most commercially important audience groups.Operator numbers...
SBC Summit Europe builds on Amsterdam move with regulated markets focus
SBC Summit Europe will bring together the businesses, regulators and policymakers shaping the future of regulated gambling across the continent when it takes place...
SBC signs long-term agreement to keep SBC Summit in Lisbon until 2030
SBC has signed a new long-term agreement confirming Lisbon as the host city of SBC Summit through 2030, formalizing the company’s commitment to the...