GAN has entered the B2B sports betting technology and managed trading services industry in the US, launching GAN Sports for Island View Casino in Gulfport, Mississippi.
A sportsbook technology platform, GAN Sports based on the Coolbet technology which has been adapted for the US B2B market.
GAN also noted that the deal with Island View Casino is the ‘first of what the company expects to be a robust cadence of GAN Sports launches throughout 2023’.
Dermot S. Smurfit, President & Chief Executive Officer of GAN commented: “Following our 2021 acquisition of Coolbet we are thrilled to announce the premiere of GAN Sports, perhaps the most innovative sports experience available on-property anywhere in the U.S. today.
“We are greatly encouraged by the sales momentum for our omnichannel sports betting technology and managed trading services solution and anticipate a high-margin financial contribution as the economics of B2B sports technology provision are highly favorable and incremental to our existing B2B offerings.”
Smurfit continued: “The entire GAN team is excited to partner with Island View Casino Resort and deliver our complete enterprise solution of on-property GAN Sports, PAM and the omnichannel iBridge Framework for linking loyalty programs.
“We look forward to driving the future growth of their existing sportsbook business and increasing the proportion of our B2B revenues derived from U.S. sports betting as we scale this new B2B revenue stream.”
Following the launch of its retail sports betting across twenty kiosks, GAN will also introduce its ‘Bet the V’ mobile sportsbook, delivered by its GameSTACK player account management system for omnichannel sports betting.
The firm also detailed that, should the relevant legislation develop in the future, statewide mobile sports betting and igaming will be ‘incremental exclusive opportunities’ for GAN’s partnership with Island View Casino Resort.
Steve Hendricks, Vice President of Operations of Island View Casino Resort, added: “We selected GAN for the quality of their sports betting technology and managed trading services following our evaluation of all major potential suppliers.
“GAN has now brought to our patrons an exciting new on-property sports betting experience enabled by their modern technology and market-leading user interface design greatly encouraging our patrons to construct high-margin, multi-stage parlay bets as well as traditional single-game wagers.”
