SBC Summit Barcelona: US affiliation is a state-by-state endeavor
SBC Summit Barcelona may be in Europe, but the interest in North America has been palpable at the event. No more so than at...
Flutter launches Global Advocacy Programme to drive DE&I strategy
Flutter has launched a new initiative called the Global Advocacy Programme that will strive “to champion different diversity groups and amplify their voices on...
BetMGM links with NBC Sports for weekly NFL betting integrations
BetMGM has formed a partnership with broadcaster NBC Sports to produce weekly betting integrations for the 2022 NFL season on the show Football Night...
SBC Summit Barcelona: Do you want to build a community or rent one?
When social media and online communities first started to explode a decade ago, companies often decided they had to have a social presence, but...
Sportradar enlisted to provide in-app live streaming to Hard Rock Sportsbook
Sportradar has been selected by Hard Rock Digital to power its new Hard Rock Sportsbook’s in-app live streaming capabilities. In a multi-year agreement, Sportradar will...
FanDuel dedicates to ‘Play Well’ with additional responsible gaming initiatives
FanDuel is holding its first company-wide Play Well Day to announce several responsible gaming initiatives as part of the American Gaming Association’s Responsible Gaming...
SportsGrid to provide video and editorial content to Sportradar
SportsGrid Technology Solutions has announced a content partnership with Sportradar to enrich the latter’s sports betting news and analysis offering.Through the agreement, the multimedia...
AGA’s Cait DeBaun: Sustainable sports betting requires collective player education commitment
As part of Responsible Gaming Education Month 2022, SBC Americas has spoken to the American Gaming Association’s (AGA) Vice President of Strategic Communications &...
Optimove seals CRM marketing partnership with bet365
Optimove has agreed to a partnership with bet365, where it will supply its CRM marketing solution to the online sports betting brand.Utilizing AI-mapped CRM...
FanDuel becomes official sportsbook partner of The GIST
FanDuel has renewed its partnership with sports media company The GIST to become its official sportsbook partner, a deal that includes a sports betting...
Event News
SBC Summit 2026 rolls out structured networking, powered by SBC Connect
SBC Summit is giving delegates greater control over who they meet in Lisbon, with a new structured networking program, powered by SBC Connect, that...
SBC unveils new Global Prediction Markets Forum in Lisbon
SBC has announced the launch of the Global Prediction Markets Forum, a new standalone event dedicated to one of the fastest-evolving sectors in betting...
SBC Summit’s new masterclasses bring hands-on training to delegates
SBC Summit will introduce three expert-led Masterclasses in 2026, giving delegates practical training in sportsbook trading, electronic gaming and responsible gaming marketing.Running from September...
Meet the Nominees: Affiliate Leaders Awards 2026 Shortlist Revealed
SBC has revealed the shortlist for the second edition of the Affiliate Leaders Awards, taking place at Lisbon’s MEO Arena on Wednesday, September 30.More...