SharpLink Gaming has announced it is now licensed and/or authorized to provide its engagement and conversion services to sports betting and igaming operators in several North American states and jurisdictions.
The company is now licensed and/or authorized to operate in 21 US states, the District of Columbia, and Ontario, Canada, thanks to its state regulatory compliance efforts.
Rob Phythian, Co-Founder and CEO of SharpLink, commented: “Pursuing authorization to legally operate in states that have approved online sports betting has been paramount to our company achieving our ultimate aim of becoming the preferred gamification, conversion technology, and online marketing partner to sports media operators, teams, leagues and sportsbooks in the United States and Canada.
“We believe that the achievement of this major milestone, earlier than initially anticipated, has the potential to accelerate our long-term growth strategy.”
SharpLink has also agreed to direct affiliate marketing deals with several US sportsbooks including BetMGM, DraftKings, Caesars, FanDuel, Bet365, Tipico, Unibet, and WynnBet.
“Our previously announced acquisition of SportsHub, which is subject to the approval of our shareholders, will give SharpLink access to a large and loyal base of fantasy sports fans and a thriving ecosystem of cash players,” added Phythian.
“Based on studies that confirm fantasy sports fans who reside in legal states are also becoming enthusiastic online sports bettors, we believe there is an opportunity for SharpLink to seamlessly integrate compelling sportsbook offers within all aspects of the user experience, thus driving potentially greater growth for our company in the future.”
