Sports Information Services (SIS) has expanded its partnership with NetBet to deliver horse racing content to the operator via its 24/7 Live Betting Channels.
Initially a partner of the Malta-based operator by bringing UK, Irish and North American greyhound racing data, the agreement has widened to include UK and Irish horse racing as well as races from the US, Canada and Latin America, in addition to Dubai, Germany, Hungary, Mauritius, Saudi Arabia and Spain.
Dave Richardson, Commercial Manager (UK & Europe) at SIS, said: “We have enjoyed a great relationship with NetBet and are delighted to be strengthening our partnership through this new deal.
“With the best in live pictures and data being delivered from the world’s leading racetracks, NetBet will be able to offer their customers a truly engaging betting experience, with an event available to bet on through our 24/7 Live Betting Channels every three minutes.”
In total, following this extended deal SIS will deliver around 65,000 horse and greyhound racing events to NetBet each year through an integrated stream on its Watch and Bet model.
SIS’s 24/7 Live Betting Channels are an end-to-end solution that comes with live pictures, data, graphics with betting triggers and prices.
Peter Camden, Head of Sportsbook at NetBet, added: “Since we first signed up with SIS, the company’s industry-leading greyhound content has proven to be a huge hit with bettors, so extending our partnership to incorporate its high-quality horse racing coverage made strategic sense to us.
“With 65,000 live racing events a year now on offer, we’re sure our customers will continue to enjoy the regular short-form betting opportunities that SIS provides, helping us to increase engagement and drive our business forward.”