FanDuel and MotorCity Casino agree gaming partnerships with Detroit’s Tigers and Red Wings

FanDuel Group and MotorCity Casino have agreed terms that will provide the sportsbook operator with official gaming partner status with the Detroit Tigers and...

Betway agrees six high-profile partnerships across NBA and NHL 

Betting and gaming brand Betway has formalized partnerships with six big name NBA and NHL teams in the US. The five NBA franchise tie-ups...

1/ST TECHNOLOGY extends brand partnership with Eddie Olczyk

1/ST TECHNOLOGY has agreed a three-year extension deal between Eddie Olczyk - the former NHL star-turned-broadcaster - and 1/ST BET, the official app of...

Sportradar enters into definitive agreement to acquire Synergy Sports

Sports data intelligence and sport entertainment solutions provider Sportradar has entered into a definitive agreement to acquire Synergy Sports, a pioneer in automated sports...

Sports IQ partners with IGT to provide odds and automated trading

US-focused odds maker and tech firm Sports IQ has secured a new multi-year partnership with International Game Technology PLC (IGT), under the terms of...

Bally’s appointed as Authorized Sports Betting Operator of the NBA

Land-based gaming and interactive entertainment firm Bally's Corporation has entered into a multi-year strategic partnership under the terms of which it becomes an Authorized...

Vegas Golden Knights forms multi-year partnership with UpickTrade

NHL club Vegas Golden Knights has formalized a multi-year partnership with Guadalajara-based sports recommendation service UpickTrade.Under the terms of the deal, which was announced...

Bally’s Corporation forms multi-year strategic partnership with NHL

Bally's Corporation, a leading US provider of land-based gaming and interactive entertainment, has formed a multi-year strategic partnership with the National Hockey League (NHL),...

PlayUp USA and Chalkline in free-to-play alliance with New Jersey Devils

Free-to-play and real money sports betting firm Chalkline has joined forces with betting entertainment and technology company PlayUp USA, providing free-to-play sports betting games...

NHL takes equity stake in PointsBet as part of a multi-year partnership

The National Hockey League (NHL) has agreed a new partnership with PointsBet Holdings that sees it secure an equity stake in the Australian sportsbook...

Event News

SBC Summit Web3 Crypto

SBC Summit’s Web3 & Crypto Academy to explore payments, blockchain and the future of...

SBC Summit will move beyond the hype surrounding Web3 and crypto to explore their practical applications across payments, transparency, security and player trust through...
SBC Summit Affiliate

Conversion Conf agenda to tackle scale, growth & AI at Affiliate Leaders Summit 2026

From building stronger teams and finding new traffic sources to working out where AI can genuinely make a difference, Affiliate Leaders Summit 2026 will...
SBC Summit keynote

Delegates flock to SBC Summit as Super Stage tickets in demand following Michael Jordan,...

LISBON, Portugal — Following the announcement that Michael Jordan, Carsten Koerl and Jason Robins will headline SBC Summit 2026's opening keynote on September 29,...
SBC Summit banner image

SBC Summit’s Digital Marketing & CRM Academy to tackle AI, brand & platform strategy

SBC Summit's Digital Marketing & CRM Academy will take delegates from agentic CRM campaigns to AI-ready advertising strategy, with sessions led by senior marketers,...