PlayUp USA and Chalkline in free-to-play alliance with New Jersey Devils

Image source: USA TODAY Network/SIPA USA/PA Images

Free-to-play and real money sports betting firm Chalkline has joined forces with betting entertainment and technology company PlayUp USA, providing free-to-play sports betting games to activate PlayUp’s first US team sponsorship with the NHL‘s New Jersey Devils

The games will be offered as a means to engage New Jersey Devils fans prior to the March launch of its real-money sportsbook and app. The free-to-play contests feature live odds, player props and unique tie-breakers for every Devils game. 

Las Vegas-based PlayUp USA is the presenting partner of the Devils’ newly redesigned PlayUp Studio and the pre-game live show that is broadcast prior to all home games. All shows stream live on Facebook and YouTube, while the firm’s nationwide free play offering is available under 

As the Devils games will be broadcast nationwide and the entire US will be able to see PlayUp´s signage in the Prudential arena, the company’s strategy is to start building a nationwide database.

Dr Laila Mintas, CEO at PlayUp USA, explained: “It is important for us to align ourselves with top teams and partners as we grow fast in the US. The New Jersey Devils typify that and having a strong partner on our free play site like Chalkline only solidifies what we are trying to achieve in New Jersey.”

With the strategic partnership with Chalkine in place, PlayUp was able to get its free play site up quickly in an effort to optimize the exposure from the Devils deal, Mintas said. 

“The Chalkline team got us up and running quickly and is making an immediate impact on our sponsorship activation. We were particularly impressed by the knowledge and experience of the team in addition to their turnkey games platform and BettorBI reporting and analytics tools.”

Dan Kustelski, CEO of Chalkline, said: “PlayUp USA is getting in the game in New Jersey in a big way and engaging one of the best fanbases in the NHL is a great way to start. We’re looking forward to delivering free-to-play games with picks and player props with live odds every single time the Devils take the ice in the 2021 season.”