Land-based gaming and interactive entertainment firm Bally’s Corporation has entered into a multi-year strategic partnership under the terms of which it becomes an Authorized Sports Betting Operator of the National Basketball Association (NBA).
This deal represents Bally’s second sports betting partnership with a professional sports league, following its previously announced official sports betting tie-up with the National Hockey League (NHL).
The partnership will provide Bally’s with access to official league data, as well as rights to use official NBA marks and logos across the company’s expanding portfolio of online sports betting products.
George Papanier, President and CEO of Bally’s Corporation, commented on the deal: “Partnering with the NBA is an exceptional opportunity for Bally’s, adding to our ongoing momentum with professional sports leagues.
“Together with the NBA, we will unlock significant opportunities to provide a greater population of NBA fans with new, creative and engaging sports betting products and services.”
The two parties will also work together on best-in-class practices to protect the integrity of NBA games. Last year, Bally’s announced a strategic partnership with Sinclair Broadcast Group whose 19 regional sports networks account for more than half of the US NBA teams.