Vegas Golden Knights forms multi-year partnership with UpickTrade

Image source: Isaiah J. Downing-USA TODAY Sports/Sipa USA PA Images

NHL club Vegas Golden Knights has formalized a multi-year partnership with Guadalajara-based sports recommendation service UpickTrade.

Under the terms of the deal, which was announced this week by Golden Knights President Kerry Bubolz, UpickTrade has been designated as an Official Sports Pick Service Partner of the club.

The partnership, added Bubolz, marks the first sponsorship deal between a Mexican-based company and an NHL club.

As an Official Partner of the Golden Knights, UpickTrade will be featured on the team’s web and social media platforms, as well as an in-game feature and in-arena branding on the boards.

“We are thrilled to partner with and become the first professional sports franchise to partner with a sports recommendation service,” said Golden Knights Vice President of Global Partnerships Mike Mungiello. “We are hopeful our fanbase will make a part of their sports pick betting process.”

Carlos Lazo Reyes, CEO of, added: “As an Official Sports Recommendation Pick Service of the Vegas Golden Knights, it is a historic moment in the sports betting market. We are the first sports recommendation pick service to partner with a major professional sports franchise. 

“The Vegas Golden Knights are a dynamic sports franchise that has been successful since their inaugural season in 2017. Our company, also began in 2017 and has now grown to over 6,000 subscribers to our sports recommendations service worldwide.”