1/ST TECHNOLOGY has agreed a three-year extension deal between Eddie Olczyk – the former NHL star-turned-broadcaster – and 1/ST BET, the official app of Golden Gate Fields, the Maryland Jockey Club, Pimlico Race Course, Santa Anita Park, the Preakness Stakes, the Pegasus World Cup, and this weekend’s Florida Derby at Gulfstream Park.
Olczyk has personally bet with 1/ST TECHNOLOGY’s products since 1996, and has served as a brand ambassador since 2013. Through this partnership, he will help introduce the app to new and experienced racing fans, and will provide picks, insights, and wagering strategies to 1/ST TECHNOLOGY’s customers in North America.
Zachary Leifer, Chief Marketing Officer of 1/ST TECHNOLOGY, explained: “Working with someone as knowledgeable and respected as Eddie is a true honor, and the quality insight and analysis he provides to our customers each week is unmatched. We could not be more excited to be keeping Eddie in the 1/ST family, and we look forward to expanding upon our partnership to further differentiate 1/ST BET as the Players’ ADW.”
Olczyk commented: “This deal represents the alignment between the vision of 1/ST, their continued investment and dedication to horse racing, and my passion for the sport. And as a bettor who has personally used and believed in these products for more than two decades, extending my partnership was a no-brainer. I am proud to say that I am a part of the 1/ST BET team.”
Since 2015, Olczyk has served as lead handicapper for NBC’s coverage of major horse racing events like the Preakness Stakes, Kentucky Derby and Breeders’ Cup. He was the winner of the 2018 Pegasus World Cup Betting Championship, a handicapping tournament with a $371,000 prize pool, and in 2009 famously hit a bet for $497,000 using his Xpressbet account, in which he correctly picked the winner of six straight races.
Beyond horse racing, Olczyk is a 16-year NHL veteran, a Stanley Cup winner, and was inducted into the US Hockey Hall of Fame in 2013. He currently serves as the lead game analyst for the NHL on NBC.