BetMGM has launched a new commercial campaign spot featuring hockey legend Wayne Gretzky and Edmonton Oilers captain, Connor McDavid, ahead of the start of the new NHL season.
Created by 72andSunny New York and directed by Entourage and Ballers Executive Producer Peter Berg, the “tongue-in-cheek” spot shows Gretzky visiting McDavid as he practices on the ice.
Tension “comically builds” between the two as McDavid perfects his craft while Gretzky previews the BetMGM app. The spot will appear across broadcast, outdoor marketing, digital and social channels throughout the NHL season.
“It’s incredible to showcase two of the greatest hockey players on-screen interacting with one another,” commented Raymond Doyle, VP of Brand, BetMGM.
“We look forward to entertaining hockey fans during commercial breaks as two of the game’s legends blend sports and entertainment and demonstrate the endless possibilities with BetMGM.”
The new TV spot is part of BetMGM’s “IT’S ON” campaign, which features the operator’s list of brand ambassadors including Jamie Foxx, Barry Sanders, Kevin Garnett, Vanessa Hudgens, and Jalen Rose, among others.
Back in March, when he signed with BetMGM, McDavid became the first active professional athlete from one of the four major professional sports leagues to become an ambassador for a sports betting company. Gretzky has been a BetMGM ambassador since June 2021.