TheLines: 2020 NFL season setting historic scoring pace ahead of Week 16
The NFL is offering plenty of offense this Christmas, with two of the top offenses in the league set to meet and four games...
TheLines: Oddsmakers adjusting well to near-empty stadiums ahead of NFL Week 15
The 2020 NFL season might be remembered mostly for its empty or near-empty stadiums, which forced oddsmakers to factor into their lines what has...
Esports Entertainment Group announces multi-year partnership with Philadelphia Eagles
Esports Entertainment Group (EEG) has announced a multi-year partnership with the Philadelphia Eagles where it will serve as the first esports tournament provider for...
How sports betting affects problem gambling addressed at BOSA-Digital
Ensuring the safety and integrity of players amid the US sports betting boom was the subject of conversation during a special panel at last...
FanDuel in unique tie-up with Bud Light and the Denver Broncos
FanDuel Group, Bud Light and the Denver Broncos, have confirmed the formation of what they describe as a first-of-its-kind branded mobile sportsbook partnership this...
TheLines: NFL Week 13 odds could ‘shift significantly’ due to COVID-19
The COVID-19 pandemic has brought even more uncertainty to the NFL season over the last week, which has been reflected by oddsmakers ahead of...
Pittsburgh Steelers names BetMGM as first gaming partner
BetMGM has been announced as the first gaming partner of the Pittsburgh Steelers.The partnership features fan-focused assets such as presenting sponsorship of the Steelers’...
TheLines predicts ‘fun’ Thanksgiving games in NFL Week 12 lines
NFL action on Thanksgiving Day is as much as a holiday tradition as turkey for dinner, as each year offers a slate of games...
Visa finalizes plans with NFL to make Super Bowl LV cash-free
Visa has finalized plans with the NFL for safer and more secure payments via a cash-free future for the Super Bowl. As the league’s...
Oddsmakers offer home cooking a week ahead of Thanksgiving in NFL Week 11 lines
Even though Thanksgiving is still one more week away, oddsmakers are serving up a slice of home cooking for the NFL's Week 11 schedules....
Event News
SBC Summit to examine regulation, tech, and market competition in Western Europe
SBC Summit’s dedicated Western Europe track will help operators navigate the mounting pressures facing the region’s mature gambling markets, including tighter regulation, black-market activity,...
Affiliate Leaders Summit to feature dedicated track on Platforms & Performance
The Affiliate Leaders Summit 2026 will examine the technologies, engagement strategies and content models underpinning modern affiliate performance through the dedicated 'Platforms & Performance'...
SBC’s Global Prediction Markets Forum to confront sector’s toughest questions
Prediction markets have gone from a niche curiosity to one of the most contested questions in global gambling. Are they a financial product, a...
DraftKings CEO Jason Robins named among SBC Hall of Fame’s Class of 2026
SBC has announced the five individuals whose achievements and influence have earned them a place in the SBC Hall of Fame class of 2026.The ceremony...