BetMGM has been announced as the first gaming partner of the Pittsburgh Steelers.
The partnership features fan-focused assets such as presenting sponsorship of the Steelers’ kickoff pregame show, team broadcast programming, digital marketing assets, and in-stadium promotions and signage.
Ryan Huzjak, Vice President of Sales and Marketing at the Pittsburgh Steelers, said: “We are excited to introduce BetMGM to Steelers Nation. Not only will BetMGM be elevating some of our existing platforms, but they will be introducing new and exciting opportunities to Steelers fans. We are looking forward to kicking off this partnership.”
As a gaming partner of the Steelers, BetMGM will have full use of the NFL team’s marks and logos in communications across marketing, product, social media and digital properties. The company will become an official sports betting partner of the Pittsburgh franchise once their online sports betting product launches later this year as part of the agreement.
As well as being the sponsor of the Steelers kickoff pregame show, titled ‘Steelers Kickoff Presented by BetMGM’, the partnership includes sweepstakes coined ‘Decade of Black & Gold’, where one grand prize winner at the end of the season will receive two club level season tickets and two VIP hospitality tent passes for 10 years. Weekly prizes will also be awarded, with other entrants winning signed Steelers merchandise. The contest will run throughout the entirety of the NFL season.
The partnership will also feature gameday media and weekly media including radio spots within Steelers programming such as The Point After, Players Show, Preview Show and In the Locker Room Show with Tunch & Wolf (ESPN Pittsburgh), and TV commercial spots during the Mike Tomlin Weekly Press Conference on Tuesdays, Steelers Weekly on Saturdays, and the Mike Tomlin Show on Saturdays.
Matt Prevost, Chief Revenue Officer, BetMGM added: “Steelers Nation is one of the most passionate fan bases in professional sports and we’re thrilled to bring the excitement of BetMGM to Steelers fans. We’re eager to launch BetMGM’s gaming offering in Pennsylvania and I can’t think of a better way to kick off our entry into the state than through this monumental partnership.”
BetMGM recently received a license to offer online casino and sports betting in Pennsylvania and is anticipating going live with casino gaming in the state within the coming weeks, pending regulatory approval. Its offering will expand to include sports betting before the end of the year.