Esports Entertainment Group (EEG) has announced a multi-year partnership with the Philadelphia Eagles where it will serve as the first esports tournament provider for an NFL club.
As part of the multi-year agreement, EEG will operate bi-annual Madden NFL esports tournaments for the Eagles, utilizing the Esports Gaming League (EGL) platform. The Eagles will also become an EEG shareholder.
Grant Johnson, CEO of Esports Entertainment Group, commented: “We are thrilled to partner with the Philadelphia Eagles as they introduce their fans to the world of competitive esports gaming.
“The Eagles join a growing list of high-profile organizations that have chosen Esports Entertainment Group as their esports tournament provider, affording us an incredible opportunity to expand our brand reach within multiple large, dedicated fan bases and setting the stage for significant growth ahead. We intend to build on this momentum.”
EEG will leverage player imagery within the Eagles’ local market. The company will also work with the team’s players to create custom videos that will promote the tournaments and be featured in the team’s digital marketing across social, email, mobile, and online channels.
Catherine Carlson, Senior Vice President of Revenue and Strategy at the Philadelphia Eagles, stated: “This innovative partnership with Esports Entertainment Group presents a wonderful opportunity for us to expand our reach in a growing market and create new experiences for Eagles fans.
“Esports Entertainment Group has always been a progressive leader in the esports space and has been ahead of the curve in terms of how its interactive platform brings together gaming enthusiasts from all around the world.
“We look forward to debuting a number of exciting projects through this partnership, including the launch of the highly anticipated Madden tournament series on the Esports Gaming League platform.”
Magnus Leppäniemi, EVP Esports at EEG, added: “Our tournament segment is a key component of our Three Pillar growth strategy. This partnership with the Philadelphia Eagles is a testament to the quality of our platform and ability to deliver. We look forward to a long and mutually rewarding relationship.”
The EGL enables live and online events and tournaments where gamers can compete and enjoy a wide range of content relating to esports and video games on a proprietary technology platform. Services include full turnkey esports events, live broadcast production, game launches, and online branded tournaments.