Charles Barkley

FanDuel taps deep fake technology as Charles Barkley stars in NBA campaign

FanDuel has enlisted NBA legend Charles Barkley to star in its latest advertising campaign ahead of the NBA Playoffs.The official sports betting partner of...
Amway Center in Orlando, FL

NBA star Beal under investigation for betting-related battery incident

The growing number of incidents of athletes being harassed by sports bettors continue to draw mainstream attention. A recent incident involving Washington Wizard Bradley...
Basketball

Playmaker Capital links with NBA to bring highlights to LatAm

Playmaker Capital has penned a deal with the NBA to ensure that official highlights will be distributed across Latin America.Under the terms of the...
basketball

Genius Sports takes NBA analytics partnership to the next level

Genius Sports and the NBA have deepened their ties to collaborate on data analytics and new tech platform.Under the expanded agreement, Second Spectrum, Genius...
basketball

BetRivers extends Squares games series to NBA fixtures

Rush Street Interactive has confirmed the extension of its BetRivers Square sports betting game to NBA games, citing the ‘enormous popularity’ of its other...
foot on basketball

NBA puts its foot down on “risk-free” in advertising

The list of groups who believe the times of "risk-free bet" advertisements got longer this week. The NBA is officially banning "risk-free" from any...
Basketball over a hoop

NBA joins AGA’s Have A Game Plan responsible gambling initiative

The National Basketball Association (NBA) is bolstering its responsible gambling efforts by joining the American Gaming Association’s (AGA) ‘Have A Game Plan. Bet Responsibly’...
PointsBet has launched a new show focused on the NBA and college basketball called “Count It”.

PointsBet launches ‘Count It’ basketball betting show

PointsBet has launched a new show focused on the NBA and college basketball called “Count It”.Broadcasted from the PointsBet studio in New York City,...
Chicago Bulls Wind Creek Chicago Southland

Chicago Bulls teams up with Wind Creek Casino Chicago Southland

The Chicago Bulls have selected Wind Creek Casino Chicago Southland as the official casino partner of the NBA franchise.“We are excited to...
Low6 has partnered with the Sacramento Kings to create a new version of the team’s predictive gaming experience titled “Call The Shot”.

Low6 revamps Sacramento Kings’ Pick’em Game ‘Call The Shot’

Low6 has agreed to a partnership with the Sacramento Kings to create a new version of the NBA franchise’s predictive gaming experience titled “Call...

Event News

SBC Summit

SBC Summit’s new masterclasses bring hands-on training to delegates

SBC Summit will introduce three expert-led Masterclasses in 2026, giving delegates practical training in sportsbook trading, electronic gaming and responsible gaming marketing.Running from September...
Affiliate Leaders Awards Shortlist

Meet the Nominees: Affiliate Leaders Awards 2026 Shortlist Revealed

SBC has revealed the shortlist for the second edition of the Affiliate Leaders Awards, taking place at Lisbon’s MEO Arena on Wednesday, September 30.More...
Loserball CEO Jonathan Gruber, who spoke with SBC Americas.

Q&A: Loserball’s Jonathan Gruber on entering a competitive gaming market

SBC Summit Americas 2026 in Ft. Lauderdale, Fla., provided key stakeholders from around the world an opportunity to discuss the landscape of online gaming.Loserball...

SBC Summit explores invisible KYC and AI-powered design in iGaming

SBC Summit 2026 will examine how operators can craft smoother, smarter and more engaging experiences for online casino players through its dedicated iGaming Product...