FanDuel taps deep fake technology as Charles Barkley stars in NBA campaign
FanDuel has enlisted NBA legend Charles Barkley to star in its latest advertising campaign ahead of the NBA Playoffs.The official sports betting partner of...
NBA star Beal under investigation for betting-related battery incident
The growing number of incidents of athletes being harassed by sports bettors continue to draw mainstream attention. A recent incident involving Washington Wizard Bradley...
Playmaker Capital links with NBA to bring highlights to LatAm
Playmaker Capital has penned a deal with the NBA to ensure that official highlights will be distributed across Latin America.Under the terms of the...
Genius Sports takes NBA analytics partnership to the next level
Genius Sports and the NBA have deepened their ties to collaborate on data analytics and new tech platform.Under the expanded agreement, Second Spectrum, Genius...
BetRivers extends Squares games series to NBA fixtures
Rush Street Interactive has confirmed the extension of its BetRivers Square sports betting game to NBA games, citing the ‘enormous popularity’ of its other...
NBA puts its foot down on “risk-free” in advertising
The list of groups who believe the times of "risk-free bet" advertisements got longer this week. The NBA is officially banning "risk-free" from any...
NBA joins AGA’s Have A Game Plan responsible gambling initiative
The National Basketball Association (NBA) is bolstering its responsible gambling efforts by joining the American Gaming Association’s (AGA) ‘Have A Game Plan. Bet Responsibly’...
PointsBet launches ‘Count It’ basketball betting show
PointsBet has launched a new show focused on the NBA and college basketball called “Count It”.Broadcasted from the PointsBet studio in New York City,...
Chicago Bulls teams up with Wind Creek Casino Chicago Southland
The Chicago Bulls have selected Wind Creek Casino Chicago Southland as the official casino partner of the NBA franchise.“We are excited to...
Low6 revamps Sacramento Kings’ Pick’em Game ‘Call The Shot’
Low6 has agreed to a partnership with the Sacramento Kings to create a new version of the NBA franchise’s predictive gaming experience titled “Call...
Event News
Standing out in a crowded market: SBC Summit adds Marketing & CX Track to...
SBC Summit will explore how betting and gaming brands can cut through the noise with more distinctive, data-driven and effective marketing campaigns through its...
SBC Summit strengthens startup focus with BettingStartups collaboration
SBC Summit has partnered with BettingStartups to strengthen its support for early-stage betting and gaming companies, with the collaboration spanning both the Startup Hub...
SBC Summit’s Player Experience Academy explores engagement and its limits
SBC Summit will put player experience under the microscope this September in Lisbon, as its Academy brings together the operators, product leaders, and regulators...
SBC Summit 2026 rolls out structured networking, powered by SBC Connect
SBC Summit is giving delegates greater control over who they meet in Lisbon, with a new structured networking program, powered by SBC Connect, that...