Playmaker Capital has penned a deal with the NBA to ensure that official highlights will be distributed across Latin America.
Under the terms of the arrangement, NA will allow the Playmaker brand Futbol Sites to distribute fixture highlights across Argentina, Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay, and Venezuela.
The activations will be made on Futbol Sites’-run social media channels including Bolavip, Cracks, Varsky Sports and RedGol on Facebook, Instagram, Twitter and YouTube.
Moreover, Latin American basketball fans will have the opportunity to subscribe to NBA League Pass from Sutbol Sites’ social media channels.
This, the sports media firm states, will ensure fans receive the “most comprehensive live and on-demand access” to NBA games throughout the entire season. The offering will include the streaming of games in HD with live stats, alternative audio and multiple viewing options.
This follows on from the NBA’s deal with Genius Sports’ brand Second Spectrum, which will help broaden its North American reach.
Second Spectrum and NBA will focus on data and analytics, continuing to integrate NBA tracking data, basketball insights and analytics engine.
“As one of the most technologically advanced leagues in world sport, NBA teams, fans, broadcasters and media partners demand cutting-edge innovations,” said Mark Locke, CEO of Genius Sports.
“We’re thrilled to expand our long-term partnership with the NBA. We are proud that the NBA shares our vision that Dragon can solve the technology challenges of the future.”
