Low6 revamps Sacramento Kings’ Pick’em Game ‘Call The Shot’

Low6 has partnered with the Sacramento Kings to create a new version of the team’s predictive gaming experience titled “Call The Shot”.
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Low6 has agreed to a partnership with the Sacramento Kings to create a new version of the NBA franchise’s predictive gaming experience titled “Call The Shot”.

Presented by Red Hawk Resort and Casino, the pick’em game is seamlessly integrated into the “Sacramento Kings + Golden 1 Center” app via single sign-on (SSO).

“Low6’s partnership with the Sacramento Kings was a meeting of the minds,” commented Low6 CEO and Co-Founder, Jamie Mitchell.

“The Kings organization has proven to be extremely digitally savvy and has led the way with several online initiatives, just as Low6 has, as in 2022 we’ve shown how our fast-moving agile set-up makes us an ideal partner for sports and sports betting brands. 

“It was a pleasure for us to bring the organization’s ideas to life and we look forward to a great season from them.” 

“Call The Shot” is part of the interactive “Sacramento Kings + Golden 1 Center” app that provides fans with a way to manage mobile tickets, track game statistics, earn rewards, and more. 

The Kings’ pick’em game asks fans to predict game outcomes, including player/team totals, over/unders, shooting percentages, and more. Alongside the team’s in-app loyalty program, Royalty Pass, the experience integrates seamlessly with Fan Challenges, allowing users to earn rewards based on correct predictions.

“We are constantly working to redefine the fan experience and further engaging them in the sport,” stated Sacramento Kings President of Business Operations, John Rinehart

“Low6 has created the next iteration of Call The Shot, providing fans the opportunity unlock unique prizes and earn rewards including discounts on food and beverage and exclusive merchandise.”

“Call The Shot” is part of Low6’s service expansion to offer full white-label opportunities to sportsbook operators, sports franchises, and media groups globally.

Low6 North America Chief Strategy Officer, Josh Turk, added: “Low6’s proprietary gamification tech stack platform enables flexibility to achieve the specific customizations requested by our ever-growing client base. 

“Incorporating the Kings Royalty Pass rewards program and designing innovative team sponsor integration has demonstrated the power and scale of our gaming platform. We’re extremely excited to continue to innovate gamification with the Sacramento Kings this season and beyond.”