Genius Sports takes NBA analytics partnership to the next level

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Genius Sports and the NBA have deepened their ties to collaborate on data analytics and new tech platform. 

Under the expanded agreement, Second Spectrum, Genius Sports’ subsidiary firm has become an NBA League Pass Augmentation Provider and an official team basketball analytics provider. 

The agreement sees the two parties work to research and develop a tech platform titled Dragon, which will track mesh data to synthesize millions of on-court basketball data points. 

As a result of this platform, NBA will use Second Spectrum augmentation technology to create graphics of on-court data for alternate broadcasts of games on NBA League Pass. 

These alternate broadcasts will have an advanced team and player analytics integrated into the stream to provide further insight for statistically astute fans. 

“As one of the most technologically advanced leagues in world sport, NBA teams, fans, broadcasters and media partners demand cutting-edge innovations,” said Mark Locke, CEO of Genius Sports. 

“We’re thrilled to expand our long-term partnership with the NBA. We are proud that the NBA shares our vision that Dragon can solve the technology challenges of the future.”

Moreover, NBA tracking data will be integrated into Genius Sports’ basketball insight and analytics engine, whilst the data provider will supply its services to all NA teams using  Second Spectrum’s machined learning data for decision-making.