Sportradar has reached an agreement to extend its partnership with Caesars Sportsbook and will now provide the operator with official NBA optical tracking data.
Expanding its long-standing relationship with Caesars, Sportradar will leverage its position as the NBA’s official data partner to provide optical tracking data for the league.
This means that Caesars will now offer its players new prop betting products, while growing its suite of same-game parlay options and in-play offerings.
“We’re always looking at ways to bring a best-in-class experience to our customers,” said Kenneth Fuchs, Chief Operating Officer & Head of Sports at Caesars Digital. “Our partnership with Sportradar will provide us with new and valuable data to further expand our unique offerings.”
Sportradar is already the official supplier of sports betting data for the MLB and NHL and now it is supporting Caesars Sportsbook with its NBA offering.
Consequently, Caesars has access to the “most comprehensive suite of betting products” including pre-match data, content solutions, and live match trackers, on top of the live data that Sportradar will supply.
Caesars is the second firm to take up the Sportradar optical tracking data for the NBA, demonstrating the Swiss-listed firm’s ability to take advantage of the commercial opportunities its NBA relationship offers. FanDuel also leverages the package.
“As in-play betting increases in prominence in the US, the fast, accurate and reliable data that Sportradar curates will play a critical role in contributing to Caesars’ efforts to maximize revenue opportunities,” said Ed Blonk, Chief Commercial Officer at Sportradar.
“We look forward to working closely with Caesars to help them deliver engaging experiences for customers while we monetize our league partnerships.”