The Women’s National Basketball Association (WNBA) has become the latest sports league to become a member of the ‘American Gaming Association’s Have A Game Plan. Bet Responsibly’ campaign.
As the convergence between sports betting operators, leagues and teams continues in the US, an increasing number of organizations have pledged to responsible gaming to help protect its fans when they gamble.
As a member of Have a Game Plan. Bet Responsibly, WNBA will offer turnkey resources to its 12 member teams to offer fans in-venue, broadcast, digital and social media resources, educating them on the benefits of gambling responsibly.
“WNBA fans are always looking for new and exciting ways to immerse themselves in our game, and legal sports betting has opened the door for deeper engagement with our league,” says WNBA Chief Growth Officer Colie Edison.
“As we explore this new avenue, the WNBA is committed to ensuring those who choose to wager on our league have the knowledge and tools to do so responsibly.”
The campaign material will also be integrated into the league’s website and mobile app, WNBABet tab and content. The campaign activation will begin ahead of the new season, which begins on May 19, and will continue throughout the season and play-off period.
Have A Game Plan was introduced by the AGA in 2019 and aims to “bring the broader sports betting ecosystem together around a common consumer education platform”.
The parameters of the campaign are focused on telling users to set a betting budget and sticking to it; keeping betting social; being aware of the odds, and only playing with legal and regulated operators.
An array of organizations have joined the campaign, from sports teams and leagues, to operators and sports broadcasters, as the entire ecosystem comes together to tackle problem gambling.
Other sports leagues involved in the campaign are MLB, NASCAR, NBA, NHL, and PGA Tour.
The ecosystem coming together for the good of the industry has been in the news recently after a group of sports broadcasters and leagues came together to form a Coalition for Responsible Sports Betting Advertising, focusing on six key principles to improve the standard of marketing wagering.
Members of the coalition include NFL, MLB, MLS, NASCAR, NBA, WNBA, NHL, NBCUniversal, and FOX.
