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    Sports betting and igaming supplier FSB has confirmed the appointment of Lisa Waterfield as its Director of Sales, North America. Waterfield has spent the last two years as a Business Development consultant for FSB but has now secured a promotion to ‘play a pivotal full-time role’ in leading FSB’s momentum in North America. Under her new remit, Waterfield will be charged with continuing FSB’s North American expansion, which so far includes partnerships in several US states and license approval in the newly regulated Ontario market. Ian Freeman, Chief Revenue Officer at FSB, said: “These are hugely exciting times for FSB in NorthAmerica as we continue to build new state and province partnerships across the region. The promotion of Lisa to a leadership role in the organization is testament to the instrumental part she has played in this story of momentum and growth over the last year.” Waterfield’s career has seen her gather over three decades of gaming experience, having spent time in senior sales roles with Aristocrat, WMS and Acres Gaming. Commenting on her new role, Waterfield added: “Working in a consultancy capacity for FSB over the last two years has been exhilarating and the opportunity to join the organization full time has always been an aspiration of mine. “The dual proposition of our world-class proprietary product offering and dynamic, talented North American team has been the fire behind our striking surge in the US and Canada over the last 12 months. This growth journey will continue and I feel immensely excited to be playing a full-time role in it.” Waterfield spoke to SBC Americas back in April to discuss the role that tribal gaming plays in the supplier’s growth over the last few years. Freeman added: “Lisa is a fantastic addition to our North American Business Development team which is led by Mike Van Ermen. Her comprehensive industry experience and mastery of building and nourishing client relationships have enabled us to form powerful partnerships in the US and Canada. “I’ve no doubt that she will be integral to the realization of our goal of becoming North America’s leading tier-one service provider in the B2B sports betting and icasino segment.”

    Lisa Waterfield promoted to spearhead FSB North American sales

    Sportsbook Charlie Horner -
    Sports betting and igaming supplier FSB has confirmed the appointment of Lisa Waterfield as its Director of Sales, North America. Waterfield has spent the last...
    2mee video marketing

    2mee uses video holograms to engage gambling customers

    Sportsbook Jessica Welman -
    When it comes to communication on the internet, sometimes all the words can blur together. With users reading thousands of words a day, 2mee...
    Esports horse racing firm Oly Sport has linked with Betswap.gg to produce the first horse racing NFT game to the BSGG platform

    Oly Sport partners with Betswap.gg to produce NFT racing game

    Sportsbook Charlie Horner -
    Esports horse racing firm Oly Sport has linked with Betswap.gg to produce the first horse racing NFT game to the BSGG platform. Under the provisions...
    Licensing firm Compliable has formed a partnership with Odds On Compliance to expand the reach of its compliance services in the US

    Compliable strikes deal with Odds On Compliance to fuel US ambitions

    Sportsbook Charlie Horner -
    Licensing firm Compliable has formed a partnership with Odds On Compliance to expand the reach of its compliance services in the US.The partnership sees...
    Bally Bet has launched its online sportsbook in New York, becoming the ninth and final operator to go live with its offering in the Empire State.

    SharpLink Gaming adds Tom Masterman as Vice President of Revenue

    Sportsbook Conor Porter -
    SharpLink Gaming has appointed sports betting industry veteran Tom Masterman as its new Vice President of Revenue.Reporting to CEO Rob Phythian, Masterman will be...
    Cipher Sports Technology Group has secured capital to further its US sports betting ambitions as Australian-based investment firm Cygnet Capital led a $5m Series A funding round into the firm

    Cipher Sports Tech Group ‘thrilled’ as Cygnet Capital leads $5m Series A round

    Sportsbook Charlie Horner -
    Cipher Sports Technology Group has secured capital to further its US sports betting ambitions as Australian-based investment firm Cygnet Capital led a $5m Series...

    WagerWire completes $3m funding round to support marketplace growth

    Sportsbook Charlie Horner -
    Sports betting marketplace WagerWire has confirmed the close of its $3m funding round as it aims to bring its platform ‘to the masses’. Boosting WagerWire’s...
    SportsHandle and friends deliver another round-up of the week’s big developments in US sports betting. New Jersey Budget Makes Horse Racing Purses Whole Again New Jersey’s 2023 fiscal year budget, signed into law last week by Gov. Phil Murphy, includes a record $25 million purse subsidy for the state’s horse racing industry. “There was $15 million in the governor’s proposed budget for horse racing purses,” AJ Sabath, a longtime lobbyist for the Standardbred Breeders & Owners Association of New Jersey, explained to NJ Online Gambling. Read the full story here Tribes: Sovereignty At Risk From California Commercial Digital Wagering Initiative Proposition 27, the California initiative backed by commercial operators to legalize digital sports betting, continues to take a beating from many of the state’s tribes. On Thursday, the lobbyist group Californians for Tribal Sovereignty and Safe Gaming held an online press conference during which Chairman Daniel Salgado of the Cahuilla Band of Indians stated that tribal sovereignty and self-determination will be at risk should the proposition pass. Read the full story here FanDuel Makes Promotional Pivot From ‘Risk-Free’ To ‘No Sweat’ Bets On June 11, an article bearing the headline “FanDuel CEO Amy Howe Wants to Help the Sports-Betting Business Grow Up” appeared in the online version of The Wall Street Journal. Here, it was reported that FanDuel was “re-evaluating the use of terms like ‘risk free’ in its advertising promotions targeting new customers.” Shortly thereafter, on Sports Handle and other affiliated websites, the “risk-free” language in FanDuel’s promotions vanished, replaced by the phrase “no sweat.” Hence, rather than a risk-free bet, new customers are now offered a “$1000 No Sweat First Bet” — a shift that’s drawn measured praise from responsible gambling advocates and researchers who’ve long held that labeling such wagers “risk-free” was dangerously misleading, if not plainly inaccurate. Read the full story here Gold Rush Files Lawsuit Against Fellow VGT Operator Accel Entertainment Gold Rush Amusements has filed a lawsuit in Cook County claiming “illegal and tortious conduct” by Accel Entertainment, adding another chapter in the ongoing dispute between two of the three largest operators of video gaming terminals (VGTs) in Illinois. Read the full story here Tech Startup Gives BetPARX The Means To Personalize Betting Options Let’s say you’re an Eagles fan with a proclivity to bet on NFL football more than any other sport, and a proven interest in betting pre-game player props as your favorite type of wager — especially for a televised game you’re planning to watch. What if your mobile sports betting app could factor in all that information and use it to personalize and streamline the betting process? What if the day before the Eagles’ opener against the Detroit Lions on Sept. 11, the first thing showing up on your app’s screen isn’t a long list of different sports, but the option to bet the over/under on DeVonta Smith’s receptions in Sunday’s game? Read the full story here

    SportsHandle: the week that was in US sports betting

    Sportsbook Brett Smiley -
    SportsHandle and friends deliver another round-up of the week’s big developments in US sports betting. New Jersey Budget Makes Horse Racing Purses Whole AgainNew Jersey’s...
    Bally Bet has launched its online sportsbook in New York, becoming the ninth and final operator to go live with its offering in the Empire State.

    Bally Bet launches online sportsbook in New York

    Sportsbook Conor Porter -
    Bally Bet has launched its online sportsbook in New York, becoming the ninth and final operator to go live with its offering in the...
    SBC is excited to announce that the shortlists for this year's SBC Awards 2022, taking place at SBC Summit Barcelona in September, have now been decided.

    The shortlists are in — meet the contenders for SBC Awards at the majestic...

    Sportsbook Conor Porter -
    SBC is excited to announce that the shortlists for this year's SBC Awards 2022 ceremony, taking place as part of the SBC Summit Barcelona...
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    Event News

    SBC Summit gives delegates direct access to regulators through new regulatory gaming meet-ups

    SBC Summit gives delegates direct access to regulators through new regulatory gaming meet-ups

    Events Tom Nightingale -
    SBC Summit has launched the Regulatory Gaming Meet-Ups, a new networking initiative that will connect delegates with regulators, market experts, and industry leaders from more than 20 gaming...
    Michael Jordan SBC Summit

    Michael Jordan, Carsten Koerl, Jason Robins to open SBC Summit 2026

    Events Scott Fulton -
    Lisbon, Portugal — SBC Summit 2026 will host one of the most high-profile keynote sessions ever staged in Europe by bringing together three of...
    SBC

    Applications for SBC Summit’s First Pitch now open

    Events Adam Candee -
    Applications are now open for the 2026 edition of SBC First Pitch, where five early-stage betting and gaming startups will earn the opportunity to...
    illegal gaming

    How state regulators can adapt to fighting illegal gaming in digital age

    Compliance Adam Candee -
    FT. LAUDERDALE, Fla. – Fighting the massive unregulated and illegal gaming market presents a daunting challenge for state-level regulators.As discussed at this month’s SBC...
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