Codere has put pen to paper on a broader renewal agreement with XB Net to leverage its US horse and greyhound racing portfolio.
Under the terms of the deal, XB Net will deliver live pictures, data and betting services from a network of over 60 North American tracks to Codere, allowing the firm to ‘flexibly fill’ its timetable with betting opportunities to ‘enhance engagement’ amongst customers.
Codere stated that it is ‘constantly updating’ its sports betting services by optimizing its UI across its web and mobile platforms, with the firm’s latest deal elevating its customer experience.
Borja Mata, Content & Supplier Manager at Codere, explained: “In one of the rare silver linings to the pandemic, our customers quickly came to appreciate the fresh excitement and value that US racing brings to their betting experience, providing a reliable and regular flow of quick-fire betting opportunities which hit the mark, whether they’re interested in watching one race or the entire card.
“Since Spain’s time zone is well-placed to perfectly transition into high-quality evening meetings stateside, top-class 24/7 programming is now an engaging reality for our customers, thanks to this evolving collaboration with XB Net and their expertise in betting solutions.”
He continued: “We look forward to seeing how these innovative products continue to perform over upcoming highlights, like this autumn’s Breeders’ Cup World Championships.”
XB Net provides North American racing content, managing international rights, data, odds and live broadcasts which helps Codere to boast a daily schedule of content from racing fixtures around the globe.
Simon Fraser, Senior Vice President of International at XB Net, added: “Codere is a giant brand whose expertise and trademark customer care is best in class. Therefore, it’s a perfect moment to partner with their optimized Spanish sportsbook, which has quickly embraced the merits and utility of North American racing.
“While domestic sport is long since back in full swing in Spain, those bettors who were drawn to North American racing during the pandemic have largely been retained which represents another key validation of our product.
Fraser concluded: “Wherever you set your scene in the world, delivering the right content at peak leisure times remains paramount during a new era of variability for any sportsbook tab. XB Net’s wide range of low-latency racing solutions and racetracks are now ensuring the requisite flexibility for Codere.”