Sports - archive

The sports view on sports betting

Turf Paradise signs multi-year live racing deal with AmTote International

Turf Paradise Racetrack has signed a multi-year totalizator services agreement for live racing with AmTote International, a product of 1/ST TECHNOLOGY - among horse...

Douglas Costa signs for LV BET as Brand Ambassador for Brazil

Online sportsbook and casino brand LV BET has appointed Douglas Costa, the Brazilian international midfielder, and UEFA Champions League star, as its Brand Ambassador...

EPIC Risk Management and Kindbridge target US problem gambling

EPIC Risk Management has formed a strategic partnership with problem gambling treatment company Kindbridge, with a specific focus on vulnerable groups in the US.Of...

DraftKings and UFC forge ground-breaking sports betting partnership

In a ground-breaking deal announced today, DFS and sportsbook operator DraftKings has been designated as the UFC’s first ever Official Sportsbook and Daily Fantasy...

Sara Perlman joins NBC Sports Edge and PointsBet as sports betting host and content...

Sara Perlman has joined NBC Sports EDGE and PointsBet, the official sports betting partner of NBC Sports, as a sports betting host and content...

DAZN appoints former Disney man Kevin Mayer as Board Chairman

Global sports streaming platform DAZN Group, has appointed Kevin Mayer as Chairman of the Board of Directors. With more than three decades of executive...

Conmebol: If integrity is compromised, football loses credibility and revenue

Graciela Garay, Ethics and Compliance Officer, and Julio Lansac, Integrity Officer, opened day two of SBC Digital Latinoamérica and explained why ensuring integrity in...

Betfred USA Sports enters multi-year deal with Colorado Rockies

Betfred USA Sports, represented by SCCG Management, has entered into a multi-year marketing and sponsorship agreement with the Colorado Rockies.Announced by SCCG Management Founder...

WynnBET agrees fan enhancement partnership with NBA’s Detroit Pistons

WynnBET, the casino and sports betting app from global hospitality firm Wynn Resorts, has been established as a partner of NBA team the Detroit...

New webinar series for brand, marketing and communications specialists

SBC Americas has teamed up with HPL Digital Sport to launch a new webinar series looking at how branding can greatly improve in the...

Event News

SBC Summit SBC Connect

SBC Summit 2026 rolls out structured networking, powered by SBC Connect

SBC Summit is giving delegates greater control over who they meet in Lisbon, with a new structured networking program, powered by SBC Connect, that...
SBC Global Prediction Markets Forum

SBC unveils new Global Prediction Markets Forum in Lisbon 

SBC has announced the launch of the Global Prediction Markets Forum, a new standalone event dedicated to one of the fastest-evolving sectors in betting...
SBC Summit

SBC Summit’s new masterclasses bring hands-on training to delegates

SBC Summit will introduce three expert-led Masterclasses in 2026, giving delegates practical training in sportsbook trading, electronic gaming and responsible gaming marketing.Running from September...
Affiliate Leaders Awards Shortlist

Meet the Nominees: Affiliate Leaders Awards 2026 Shortlist Revealed

SBC has revealed the shortlist for the second edition of the Affiliate Leaders Awards, taking place at Lisbon’s MEO Arena on Wednesday, September 30.More...