Sports - archive

The sports view on sports betting

Betfred USA Sports enters multi-year deal with Colorado Rockies

Betfred USA Sports, represented by SCCG Management, has entered into a multi-year marketing and sponsorship agreement with the Colorado Rockies. Announced by SCCG Management Founder...

WynnBET agrees fan enhancement partnership with NBA’s Detroit Pistons

WynnBET, the casino and sports betting app from global hospitality firm Wynn Resorts, has been established as a partner of NBA team the Detroit...

New webinar series for brand, marketing and communications specialists

SBC Americas has teamed up with HPL Digital Sport to launch a new webinar series looking at how branding can greatly improve in the...

NCAA to host inaugural Final Four Talks invite-only virtual event in April

The NCAA will launch its inaugural Final Four Talks event on Sunday, April 4, the day between the Men’s Basketball National Semifinal games and...

BetMGM forms partnership with Borussia Dortmund in first German soccer alliance

BetMGM has emerged as the first US sports betting operator to engage with a German soccer team following this week’s announcement that it becomes...

NCAA Basketball Committees set out COVID contingency plans for 2021

The NCAA Division I Men’s and Women’s Basketball Committees have determined how they will handle various scenarios related to a team needing to withdraw...

SportsHandle: That was the week that was in US sports betting

SportsHandle and friends deliver another round-up of the week’s big developments in US sports betting. Sportradar Now Valued Around $10 Billion, As SPAC Rumors Resurface Sportradar...

DraftKings reports 146% growth in 2020 revenue to $322m

DFS and sportsbook operator DraftKings has posted its 2020 Q4 and full-year financial results for the period ended December 31, 2020, reporting revenue ahead...

Liga 1 Betsson is new name for Peru’s 1st division of professional soccer

Peru’s club level championship is to undergo a name change after more than 20 years thanks to a new sponsorship deal with Betsson Peru,...

Vegas Golden Knights forms multi-year partnership with UpickTrade

NHL club Vegas Golden Knights has formalized a multi-year partnership with Guadalajara-based sports recommendation service UpickTrade. Under the terms of the deal, which was announced...

Event News

Dolby SBC webinar

Webinar recap: Real-time livestreaming enhances gaming experience when done right

Register to watch the full webinar by clicking here. For gaming providers, connection with the audience is key. Without a stellar live and interactive user experience,...
Global Gaming Women breakfast

Global Gaming Women’s Breakfast: A tradition of empowerment at SBC Summit NA

At SBC events, the Global Gaming Women Breakfast Meetup has become a cherished tradition. With more women from diverse industry backgrounds participating in conferences,...
Dolby SBC webinar

Dolby Millicast to discuss the power of real-time livestreaming

Tomorrow , SBC Webinars are hosting "Maximize your player engagement and profits with real-time streaming" in partnership with livestreaming experts, Dolby Millicast. Airing live...
Hand putting dollar in tip jar

Jesse Learmonth has two tips for pitch contest participants

The First Pitch competition is always a highlight of SBC Summit North America and this year's contest will be no exception. And nobody knows...