Douglas Costa signs for LV BET as Brand Ambassador for Brazil
Online sportsbook and casino brand LV BET has appointed Douglas Costa, the Brazilian international midfielder, and UEFA Champions League star, as its Brand Ambassador...
EPIC Risk Management and Kindbridge target US problem gambling
EPIC Risk Management has formed a strategic partnership with problem gambling treatment company Kindbridge, with a specific focus on vulnerable groups in the US.Of...
DraftKings and UFC forge ground-breaking sports betting partnership
In a ground-breaking deal announced today, DFS and sportsbook operator DraftKings has been designated as the UFC’s first ever Official Sportsbook and Daily Fantasy...
Sara Perlman joins NBC Sports Edge and PointsBet as sports betting host and content...
Sara Perlman has joined NBC Sports EDGE and PointsBet, the official sports betting partner of NBC Sports, as a sports betting host and content...
DAZN appoints former Disney man Kevin Mayer as Board Chairman
Global sports streaming platform DAZN Group, has appointed Kevin Mayer as Chairman of the Board of Directors. With more than three decades of executive...
Conmebol: If integrity is compromised, football loses credibility and revenue
Graciela Garay, Ethics and Compliance Officer, and Julio Lansac, Integrity Officer, opened day two of SBC Digital Latinoamérica and explained why ensuring integrity in...
Betfred USA Sports enters multi-year deal with Colorado Rockies
Betfred USA Sports, represented by SCCG Management, has entered into a multi-year marketing and sponsorship agreement with the Colorado Rockies.Announced by SCCG Management Founder...
WynnBET agrees fan enhancement partnership with NBA’s Detroit Pistons
WynnBET, the casino and sports betting app from global hospitality firm Wynn Resorts, has been established as a partner of NBA team the Detroit...
New webinar series for brand, marketing and communications specialists
SBC Americas has teamed up with HPL Digital Sport to launch a new webinar series looking at how branding can greatly improve in the...
NCAA to host inaugural Final Four Talks invite-only virtual event in April
The NCAA will launch its inaugural Final Four Talks event on Sunday, April 4, the day between the Men’s Basketball National Semifinal games and...
Event News
SBC Summit Americas 2026: Big topics and lasting connections
SBC Summit Americas 2026 welcomed industry professionals from across North and Latin America last week, with discussions around prediction markets and a series of...
SBC Awards Americas 2026: BetMGM, FanDuel, Hard Rock, Sportradar win big
BetMGM, Kaizen Gaming, and Sportradar were the standout performers at the SBC Awards Americas 2026, each securing two awards at Wednesday night's ceremony at...
SBC Summit Americas 2026 live coverage: What happened on Day 1?
The 2026 edition of SBC Summit Americas is underway!Below, we'll bring you the biggest stories live from the floor at Broward County Convention Center...
SBC Summit Americas returns June 9-11 with new ways to network
SBC Summit Americas returns next week with the launch of SBC Connections, an all-new SBC networking program designed to transform how attendees meet, connect,...