Betfred USA Sports, represented by SCCG Management, has entered into a multi-year marketing and sponsorship agreement with the Colorado Rockies.
Announced by SCCG Management Founder Stephen Crystal, the terms of the deal include various digital and stadium assets at Coors field, as well as game-day experiences for baseball fans including ticket giveaways, game suites, in-game contests, and more.
The sports betting operator will also become a partner of the MLB team.
Bryan Bennett, Chief Operating Officer of Betfred USA Sports, said: “Colorado has proven to be a fantastic market for Betfred Sports, and we look forward to further demonstrating our commitment to local fans with this partnership with the Rockies.
“Along with our sportsbook at Saratoga Casino Black Hawk and our other sports partnerships in the state, Betfred is investing in Colorado for the long haul.”
The deal is Betfred Sports’ third such marketing agreement in Colorado after previously announcing partnerships with the NFL’s Denver Broncos and with former Broncos WR and two-time Super Bowl Champion Rod Smith.
The sports betting operator was also the first to open a brick-and-mortar sportsbook in the Centennial State at Saratoga Casino Black Hawk in June 2020, before launching online in August.
Walker Monfort, Rockies’ Vice President of Corporate Partnerships, added: “The Colorado Rockies are always looking to partner with top tier brands and Betfred Sports has established themselves as one of the best in the market.
“Sports betting has seen incredible growth across the country recently and we are always looking for new and exciting ways to engage with not only our fans but all sports fans throughout the Rocky Mountain Region.”
Betfred Sports is currently a licensed operator in Iowa, Pennsylvania, and Colorado, with Nevada coming soon pending regulatory approval.