WynnBET, the casino and sports betting app from global hospitality firm Wynn Resorts, has been established as a partner of NBA team the Detroit Pistons.
As part of the multi-year deal, several new co-branded marketing efforts will be introduced that are designed to enhance the fan experience, providing fresh ways for the devoted base to interact with its favorite team beyond just game day – both online and off.
Anchoring the partnership is a new initiative called Wynn Wednesdays, a direct-to-consumer promotion that is exclusive to the WynnBET mobile app and website. Every Wednesday during the Pistons regular season, Wynn Wednesdays will feature rotating opportunities to enter and win one of several prizes, including team and player memorabilia, tickets, and unique VIP experiences.
Inside the arena, WynnBET will roll out in-person activations that take a cue from Wynn Resorts’ expertise in catering to VIP clientele, including luxury in-suite hospitality and pop-up experiences.
Additionally, a robust array of traditional sponsorship and advertising efforts will launch across the Pistons game day radio programs, mobile app, social channels, and in-arena.
In recent months, WynnBET has taken significant steps to strengthen its position as an industry partner of choice, securing marketing collaborations with several high-profile sports franchises. In addition to the Pistons, WynnBET is investing in the Tennessee sports community via a partnership with the Memphis Grizzlies, and has been named an Authorized Gaming Operator of NASCAR, as well as the Official Online Sportsbook of the Martinsville Speedway and Richmond Raceway, pending licensure in Virginia.
The WynnBET app delivers hundreds of sports betting options, serving both aficionados and beginners alike. In conjunction with Wynn Resorts’ acquisition of BetBull in 2020, WynnBET provides highly social sports-betting technology and one-of-a-kind experiences, so that wagering and winning can be a celebrated and shared experience. The app is currently available in New Jersey, Colorado, and Michigan.