Online sportsbook and casino brand LV BET has appointed Douglas Costa, the Brazilian international midfielder, and UEFA Champions League star, as its Brand Ambassador for Brazil.
Costa, who has represented the Brazilian national team over 30 times and won many domestic titles around Europe, will feature in LV BET’s marketing and promotions in Brazil.
Currently with Bundesliga giants Bayern Munich FC, and having also starred for Juventus FC and Shakhtar Donetsk FC, the 30-year-old will also share expert insight and opinions in his role with the leading gaming brand as it prepares to launch in the sports-mad South American market.
Said Costa: “I’m delighted to sign for LV BET as Brand Ambassador as they enter the Brazilian market. They are an ambitious team with big plans and it’s my privilege to help them by giving my views on football.”
Adrian Sidowski, LV BET Chief Executive Officer, commented: “Having Brazilian football international Douglas Costa on our side as we begin this new chapter in Brazil, is something we’re really excited about. With a competitive product offering, we’re looking to leverage Douglas Costa’s status to help us penetrate the market.”
Marcin Jablonski, LV BET Chief Commercial Officer, added: “We’re delighted to have Douglas Costa as our Brand Ambassador, which will elevate our standing in Brazil. He fits perfectly with LV BET, with the energy, commitment and drive he shows on the pitch matching our philosophy as a brand.
“Working with Douglas Costa will not only provide LV BET with greater brand awareness in the Brazilian market but will also allow us to build trust in a new market.”