Sports - archive

The sports view on sports betting

Hard Rock partners with Lionel Messi in global brand ambassador deal

Lionel Messi has become the first athlete to partner with Hard Rock International (HRI) after signing a five-year worldwide brand ambassador contract with the...

Illinois becomes No.2 in US sports betting despite April revenue fall

Illinois became the second biggest US sports betting state in April, despite suffering the steepest month-on-month decline in sports wagering volume in the young...

New Hampshire to allow pari-mutuel wagering on historical horse racing

New Hampshire Governor Chris Sununu has signed House Bill 626 into law this week, thereby authorizing pari-mutuel wagering on historical horse racing (HHR) in...

Bally’s and KO Entertainment combat sports deal aims to transform fan engagement

Sports betting and igaming firm Bally's Corporation has announced a strategic partnership with Oscar de la Hoya's KO Entertainment, a subsidiary of elite boxing...

Integrity remains high on the agenda as pro sports leagues acclimatize to legalized US...

The turnaround in attitudes from the professional sports leagues towards legalized sports betting in the US was one of the main topics for discussion...

BetMGM designated as an authorized gaming operator of the Professional Fighters League

The Professional Fighters League (PFL) has designated BetMGM as a US Authorized Gaming Operator of the PFL, enabling fans across the country to wager...

Canada Premier League signs up ComeOn! as official sports betting and online casino partner

The Canadian Premier League has firmed up a new multi-year deal with ComeOn!, naming the online gaming site as its Official Sports Betting and...

Cam Adair joins EPIC Risk Management to address esports betting related harm

EPIC Risk Management has appointed international speaker and entrepreneur Cam Adair as its Online Gaming and Esports consultant.Widely hailed as a leading expert on...

BetMGM ties up media deal as exclusive sports betting partner of The Hockey News

BetMGM has been named as the exclusive Sports Betting Partner of The Hockey News, pairing two of the biggest names in the sports betting...

OtherLevels: serving up the right marketing proposition for US sports betting fans

Jenny Lu, General Manager for the Americas, at marketing solutions firm OtherLevels, spoke with SBC Americas this week about the firm’s activities stateside and...

Event News

SBC Summit 2026 ribbon-cutting

SBC Summit 2026 ends record week with 40,000 attendees as event commits to Lisbon...

SBC Summit's record-breaking 2026 edition delivered growth not only in overall attendance, but across some of the industry’s most commercially important audience groups.Operator numbers...
SBC Summit Europe Amsterdam announcement

SBC Summit Europe builds on Amsterdam move with regulated markets focus

SBC Summit Europe will bring together the businesses, regulators and policymakers shaping the future of regulated gambling across the continent when it takes place...
SBC Summit Lisbon

SBC signs long-term agreement to keep SBC Summit in Lisbon until 2030

SBC has signed a new long-term agreement confirming Lisbon as the host city of SBC Summit through 2030, formalizing the company’s commitment to the...
Snoop Dogg revealed as SBC Summit 2027 headliner

SBC Summit Live Blog: Snoop Dogg reveal highlights final day

LISBON, Portugal — We’re back to wrap up SBC Summit on the third and final day of the biggest show in in the industry....