Hard Rock partners with Lionel Messi in global brand ambassador deal
Lionel Messi has become the first athlete to partner with Hard Rock International (HRI) after signing a five-year worldwide brand ambassador contract with the...
Illinois becomes No.2 in US sports betting despite April revenue fall
Illinois became the second biggest US sports betting state in April, despite suffering the steepest month-on-month decline in sports wagering volume in the young...
New Hampshire to allow pari-mutuel wagering on historical horse racing
New Hampshire Governor Chris Sununu has signed House Bill 626 into law this week, thereby authorizing pari-mutuel wagering on historical horse racing (HHR) in...
Bally’s and KO Entertainment combat sports deal aims to transform fan engagement
Sports betting and igaming firm Bally's Corporation has announced a strategic partnership with Oscar de la Hoya's KO Entertainment, a subsidiary of elite boxing...
Integrity remains high on the agenda as pro sports leagues acclimatize to legalized US...
The turnaround in attitudes from the professional sports leagues towards legalized sports betting in the US was one of the main topics for discussion...
BetMGM designated as an authorized gaming operator of the Professional Fighters League
The Professional Fighters League (PFL) has designated BetMGM as a US Authorized Gaming Operator of the PFL, enabling fans across the country to wager...
Canada Premier League signs up ComeOn! as official sports betting and online casino partner
The Canadian Premier League has firmed up a new multi-year deal with ComeOn!, naming the online gaming site as its Official Sports Betting and...
Cam Adair joins EPIC Risk Management to address esports betting related harm
EPIC Risk Management has appointed international speaker and entrepreneur Cam Adair as its Online Gaming and Esports consultant.Widely hailed as a leading expert on...
BetMGM ties up media deal as exclusive sports betting partner of The Hockey News
BetMGM has been named as the exclusive Sports Betting Partner of The Hockey News, pairing two of the biggest names in the sports betting...
OtherLevels: serving up the right marketing proposition for US sports betting fans
Jenny Lu, General Manager for the Americas, at marketing solutions firm OtherLevels, spoke with SBC Americas this week about the firm’s activities stateside and...
Event News
DraftKings CEO Jason Robins named among SBC Hall of Fame’s Class of 2026
SBC has announced the five individuals whose achievements and influence have earned them a place in the SBC Hall of Fame class of 2026.The ceremony...
Staying ahead of the threat: SBC Summit unveils Compliance Tech Track for 2026
SBC Summit will examine the technologies helping operators detect threats, combat fraud, and strengthen compliance through its dedicated Compliance Tech conference track.Taking place on Thursday, Oct....
SBC Summit reveals 5 First Pitch finalists to showcase next-gen gaming tech
SBC has revealed the five startups that will compete in the 2026 edition of First Pitch, in partnership with BettingStartups, with this year’s shortlist...
The Script to headline SBC Summit 2026 opening night
SBC Summit 2026’s evening program will open with a headline performance from multi-platinum-selling band The Script, marking one of the largest artist bookings in...