Sports - archive

The sports view on sports betting

Hard Rock partners with Lionel Messi in global brand ambassador deal

Lionel Messi has become the first athlete to partner with Hard Rock International (HRI) after signing a five-year worldwide brand ambassador contract with the...

Illinois becomes No.2 in US sports betting despite April revenue fall

Illinois became the second biggest US sports betting state in April, despite suffering the steepest month-on-month decline in sports wagering volume in the young...

New Hampshire to allow pari-mutuel wagering on historical horse racing

New Hampshire Governor Chris Sununu has signed House Bill 626 into law this week, thereby authorizing pari-mutuel wagering on historical horse racing (HHR) in...

Bally’s and KO Entertainment combat sports deal aims to transform fan engagement

Sports betting and igaming firm Bally's Corporation has announced a strategic partnership with Oscar de la Hoya's KO Entertainment, a subsidiary of elite boxing...

Integrity remains high on the agenda as pro sports leagues acclimatize to legalized US...

The turnaround in attitudes from the professional sports leagues towards legalized sports betting in the US was one of the main topics for discussion...

BetMGM designated as an authorized gaming operator of the Professional Fighters League

The Professional Fighters League (PFL) has designated BetMGM as a US Authorized Gaming Operator of the PFL, enabling fans across the country to wager...

Canada Premier League signs up ComeOn! as official sports betting and online casino partner

The Canadian Premier League has firmed up a new multi-year deal with ComeOn!, naming the online gaming site as its Official Sports Betting and...

Cam Adair joins EPIC Risk Management to address esports betting related harm

EPIC Risk Management has appointed international speaker and entrepreneur Cam Adair as its Online Gaming and Esports consultant.Widely hailed as a leading expert on...

BetMGM ties up media deal as exclusive sports betting partner of The Hockey News

BetMGM has been named as the exclusive Sports Betting Partner of The Hockey News, pairing two of the biggest names in the sports betting...

OtherLevels: serving up the right marketing proposition for US sports betting fans

Jenny Lu, General Manager for the Americas, at marketing solutions firm OtherLevels, spoke with SBC Americas this week about the firm’s activities stateside and...

Event News

SBC Summit 2026

SBC Summit returns to Lisbon for record-breaking year, headlined by historic keynotes & biggest...

SBC Summit, the betting and iGaming industry's flagship conference and exhibition, is on track to welcome 40,000 delegates to Lisbon next week for its...
SBC Summit Super Stage headliners

Michael Jordan, Carsten Koerl, Jason Robins, Fabrizio Romano and Charles Oliveira to headline SBC...

Basketball icon Michael Jordan, football journalist Fabrizio Romano, UFC star Charles Oliveira, Sportradar Founder and CEO Carsten Koerl and DraftKings Co-Founder and CEO Jason...
SBC Summit features Fabrizio Romano

Here We Go! Superstar transfer journalist Fabrizio Romano to headline SBC Summit

Fabrizio Romano, the world's most-followed football transfer journalist, will take to the SBC Summit 2026 Super Stage for a headline session on building a...
Affiliate Leaders Summit Content and Discovery

Affiliate Leaders Summit to examine the future of SEO, search and discovery

The Affiliate Leaders Summit 2026 will examine how affiliates can adapt their search strategies to keep their content visible and attract new audiences through...