Kindred’s Unibet brand strikes first US motorsport partnership with NASCAR
Kindred Group subsidiary brand Unibet has joined with championship-winning NASCAR team Stewart-Haas Racing and driver Kevin Harvick to further grow its presence in the...
Entain pioneers VR ‘multi-sports club’ experience
Through its partnership with Verizon Media, Entain will create a new virtual reality “sports club” entertainment experience which it believes will create “more multi-dimensional...
Chicago Bears partners with Rush Street Interactive and Rivers Casino
The Chicago Bears, BetRivers.com operator Rush Street Interactive and Rivers Casino have agreed to a multi-year exclusive partnership this week.The agreement marks the Bears'...
Rivalo signs soccer legend Cafu as brand ambassador in Brazil
Rivalo, the Brazilian sports betting site and holder of a Colombian gaming license with Coljuegos, has signed world renowned Brazilian footballer Cafu as brand...
Joseph Solosky: The growing betting opportunity within NASCAR
“The big growth opportunity for sports betting at NASCAR is fan engagement,” according to Joseph Solosky, Managing Director at NASCAR.DataArt welcomed Solosky to discuss...
LSports strengthens US presence with $6m AFFL deal
LSports has been named the Official Data Partner of the American Flag Football League (AFFL) in an exclusive data distribution partnership valued at $6...
SBC Digital North America: turning sports betting content into returns
Sports betting content, as viewed through the eyes of the media, was given a high-profile platform at last week’s SBC Digital North America conference...
Betmotion scores Club Athletico Paranaense sponsorship
Online gambling and entertainment company Betmotion has landed a new sponsorship agreement with Brazilian football team Club Athletico ParanaenseMarking the 15th Serie A side...
WynnBET agrees new partnership with Cincinnati Reds
WynnBET will work alongside the Cincinnati Reds to introduce its mobile sportsbook to fans across Indiana after the two signed a new agreement.Through the...
Jonathan Smith: Making sense of the data to price up basketball games
Jonathan Smith, Founder of Sportsbook Training Service, has two simple methods which can help sportsbooks to arrive at the most accurate odds for basketball...
Event News
SBC Summit 2026 rolls out structured networking, powered by SBC Connect
SBC Summit is giving delegates greater control over who they meet in Lisbon, with a new structured networking program, powered by SBC Connect, that...
SBC unveils new Global Prediction Markets Forum in Lisbon
SBC has announced the launch of the Global Prediction Markets Forum, a new standalone event dedicated to one of the fastest-evolving sectors in betting...
SBC Summit’s new masterclasses bring hands-on training to delegates
SBC Summit will introduce three expert-led Masterclasses in 2026, giving delegates practical training in sportsbook trading, electronic gaming and responsible gaming marketing.Running from September...
Meet the Nominees: Affiliate Leaders Awards 2026 Shortlist Revealed
SBC has revealed the shortlist for the second edition of the Affiliate Leaders Awards, taking place at Lisbon’s MEO Arena on Wednesday, September 30.More...