Entain pioneers VR ‘multi-sports club’ experience
Through its partnership with Verizon Media, Entain will create a new virtual reality “sports club” entertainment experience which it believes will create “more multi-dimensional...
Chicago Bears partners with Rush Street Interactive and Rivers Casino
The Chicago Bears, BetRivers.com operator Rush Street Interactive and Rivers Casino have agreed to a multi-year exclusive partnership this week.The agreement marks the Bears'...
Rivalo signs soccer legend Cafu as brand ambassador in Brazil
Rivalo, the Brazilian sports betting site and holder of a Colombian gaming license with Coljuegos, has signed world renowned Brazilian footballer Cafu as brand...
Joseph Solosky: The growing betting opportunity within NASCAR
“The big growth opportunity for sports betting at NASCAR is fan engagement,” according to Joseph Solosky, Managing Director at NASCAR.DataArt welcomed Solosky to discuss...
LSports strengthens US presence with $6m AFFL deal
LSports has been named the Official Data Partner of the American Flag Football League (AFFL) in an exclusive data distribution partnership valued at $6...
SBC Digital North America: turning sports betting content into returns
Sports betting content, as viewed through the eyes of the media, was given a high-profile platform at last week’s SBC Digital North America conference...
Betmotion scores Club Athletico Paranaense sponsorship
Online gambling and entertainment company Betmotion has landed a new sponsorship agreement with Brazilian football team Club Athletico ParanaenseMarking the 15th Serie A side...
WynnBET agrees new partnership with Cincinnati Reds
WynnBET will work alongside the Cincinnati Reds to introduce its mobile sportsbook to fans across Indiana after the two signed a new agreement.Through the...
Jonathan Smith: Making sense of the data to price up basketball games
Jonathan Smith, Founder of Sportsbook Training Service, has two simple methods which can help sportsbooks to arrive at the most accurate odds for basketball...
Hard Rock partners with Lionel Messi in global brand ambassador deal
Lionel Messi has become the first athlete to partner with Hard Rock International (HRI) after signing a five-year worldwide brand ambassador contract with the...
Event News
SBC Summit Americas 2026: Big topics and lasting connections
SBC Summit Americas 2026 welcomed industry professionals from across North and Latin America last week, with discussions around prediction markets and a series of...
SBC Awards Americas 2026: BetMGM, FanDuel, Hard Rock, Sportradar win big
BetMGM, Kaizen Gaming, and Sportradar were the standout performers at the SBC Awards Americas 2026, each securing two awards at Wednesday night's ceremony at...
SBC Summit Americas 2026 live coverage: What happened on Day 1?
The 2026 edition of SBC Summit Americas is underway!Below, we'll bring you the biggest stories live from the floor at Broward County Convention Center...
SBC Summit Americas returns June 9-11 with new ways to network
SBC Summit Americas returns next week with the launch of SBC Connections, an all-new SBC networking program designed to transform how attendees meet, connect,...