Sports - archive

The sports view on sports betting

Kindred’s Unibet brand strikes first US motorsport partnership with NASCAR

Kindred Group subsidiary brand Unibet has joined with championship-winning NASCAR team Stewart-Haas Racing and driver Kevin Harvick to further grow its presence in the...
Entain pioneers VR ‘multi-sports club’ experience

Entain pioneers VR ‘multi-sports club’ experience

Through its partnership with Verizon Media, Entain will create a new virtual reality “sports club” entertainment experience which it believes will create “more multi-dimensional...

Chicago Bears partners with Rush Street Interactive and Rivers Casino

The Chicago Bears, BetRivers.com operator Rush Street Interactive and Rivers Casino have agreed to a multi-year exclusive partnership this week.The agreement marks the Bears'...

Rivalo signs soccer legend Cafu as brand ambassador in Brazil

Rivalo, the Brazilian sports betting site and holder of a Colombian gaming license with Coljuegos, has signed world renowned Brazilian footballer Cafu as brand...

Joseph Solosky: The growing betting opportunity within NASCAR

“The big growth opportunity for sports betting at NASCAR is fan engagement,” according to Joseph Solosky, Managing Director at NASCAR.DataArt welcomed Solosky to discuss...

LSports strengthens US presence with $6m AFFL deal

LSports has been named the Official Data Partner of the American Flag Football League (AFFL) in an exclusive data distribution partnership valued at $6...

SBC Digital North America: turning sports betting content into returns

Sports betting content, as viewed through the eyes of the media, was given a high-profile platform at last week’s SBC Digital North America conference...

Betmotion scores Club Athletico Paranaense sponsorship

Online gambling and entertainment company Betmotion has landed a new sponsorship agreement with Brazilian football team Club Athletico ParanaenseMarking the 15th Serie A side...

WynnBET agrees new partnership with Cincinnati Reds

WynnBET will work alongside the Cincinnati Reds to introduce its mobile sportsbook to fans across Indiana after the two signed a new agreement.Through the...

Jonathan Smith: Making sense of the data to price up basketball games

Jonathan Smith, Founder of Sportsbook Training Service, has two simple methods which can help sportsbooks to arrive at the most accurate odds for basketball...

Event News

SBC Summit 2026 ribbon-cutting

SBC Summit 2026 ends record week with 40,000 attendees as event commits to Lisbon...

SBC Summit's record-breaking 2026 edition delivered growth not only in overall attendance, but across some of the industry’s most commercially important audience groups.Operator numbers...
SBC Summit Europe Amsterdam announcement

SBC Summit Europe builds on Amsterdam move with regulated markets focus

SBC Summit Europe will bring together the businesses, regulators and policymakers shaping the future of regulated gambling across the continent when it takes place...
SBC Summit Lisbon

SBC signs long-term agreement to keep SBC Summit in Lisbon until 2030

SBC has signed a new long-term agreement confirming Lisbon as the host city of SBC Summit through 2030, formalizing the company’s commitment to the...
Snoop Dogg revealed as SBC Summit 2027 headliner

SBC Summit Live Blog: Snoop Dogg reveal highlights final day

LISBON, Portugal — We’re back to wrap up SBC Summit on the third and final day of the biggest show in in the industry....