Sports - archive

The sports view on sports betting

Kindred’s Unibet brand strikes first US motorsport partnership with NASCAR

Kindred Group subsidiary brand Unibet has joined with championship-winning NASCAR team Stewart-Haas Racing and driver Kevin Harvick to further grow its presence in the...
Entain pioneers VR ‘multi-sports club’ experience

Entain pioneers VR ‘multi-sports club’ experience

Through its partnership with Verizon Media, Entain will create a new virtual reality “sports club” entertainment experience which it believes will create “more multi-dimensional...

Chicago Bears partners with Rush Street Interactive and Rivers Casino

The Chicago Bears, BetRivers.com operator Rush Street Interactive and Rivers Casino have agreed to a multi-year exclusive partnership this week.The agreement marks the Bears'...

Rivalo signs soccer legend Cafu as brand ambassador in Brazil

Rivalo, the Brazilian sports betting site and holder of a Colombian gaming license with Coljuegos, has signed world renowned Brazilian footballer Cafu as brand...

Joseph Solosky: The growing betting opportunity within NASCAR

“The big growth opportunity for sports betting at NASCAR is fan engagement,” according to Joseph Solosky, Managing Director at NASCAR.DataArt welcomed Solosky to discuss...

LSports strengthens US presence with $6m AFFL deal

LSports has been named the Official Data Partner of the American Flag Football League (AFFL) in an exclusive data distribution partnership valued at $6...

SBC Digital North America: turning sports betting content into returns

Sports betting content, as viewed through the eyes of the media, was given a high-profile platform at last week’s SBC Digital North America conference...

Betmotion scores Club Athletico Paranaense sponsorship

Online gambling and entertainment company Betmotion has landed a new sponsorship agreement with Brazilian football team Club Athletico ParanaenseMarking the 15th Serie A side...

WynnBET agrees new partnership with Cincinnati Reds

WynnBET will work alongside the Cincinnati Reds to introduce its mobile sportsbook to fans across Indiana after the two signed a new agreement.Through the...

Jonathan Smith: Making sense of the data to price up basketball games

Jonathan Smith, Founder of Sportsbook Training Service, has two simple methods which can help sportsbooks to arrive at the most accurate odds for basketball...

Event News

SBC Hall of Fame Class of 2026

DraftKings CEO Jason Robins named among SBC Hall of Fame’s Class of 2026

SBC has announced the five individuals whose achievements and influence have earned them a place in the SBC Hall of Fame class of 2026.The ceremony...
SBC Summit Compliance Tech

Staying ahead of the threat: SBC Summit unveils Compliance Tech Track for 2026

SBC Summit will examine the technologies helping operators detect threats, combat fraud, and strengthen compliance through its dedicated Compliance Tech conference track.Taking place on Thursday, Oct....
SBC Summit First Pitch

SBC Summit reveals 5 First Pitch finalists to showcase next-gen gaming tech

SBC has revealed the five startups that will compete in the 2026 edition of First Pitch, in partnership with BettingStartups, with this year’s shortlist...
SBC Summit The Script

The Script to headline SBC Summit 2026 opening night

SBC Summit 2026’s evening program will open with a headline performance from multi-platinum-selling band The Script, marking one of the largest artist bookings in...