Sports - archive

The sports view on sports betting

Kindred’s Unibet brand strikes first US motorsport partnership with NASCAR

Kindred Group subsidiary brand Unibet has joined with championship-winning NASCAR team Stewart-Haas Racing and driver Kevin Harvick to further grow its presence in the...
Entain pioneers VR ‘multi-sports club’ experience

Entain pioneers VR ‘multi-sports club’ experience

Through its partnership with Verizon Media, Entain will create a new virtual reality “sports club” entertainment experience which it believes will create “more multi-dimensional...

Chicago Bears partners with Rush Street Interactive and Rivers Casino

The Chicago Bears, BetRivers.com operator Rush Street Interactive and Rivers Casino have agreed to a multi-year exclusive partnership this week.The agreement marks the Bears'...

Rivalo signs soccer legend Cafu as brand ambassador in Brazil

Rivalo, the Brazilian sports betting site and holder of a Colombian gaming license with Coljuegos, has signed world renowned Brazilian footballer Cafu as brand...

Joseph Solosky: The growing betting opportunity within NASCAR

“The big growth opportunity for sports betting at NASCAR is fan engagement,” according to Joseph Solosky, Managing Director at NASCAR.DataArt welcomed Solosky to discuss...

LSports strengthens US presence with $6m AFFL deal

LSports has been named the Official Data Partner of the American Flag Football League (AFFL) in an exclusive data distribution partnership valued at $6...

SBC Digital North America: turning sports betting content into returns

Sports betting content, as viewed through the eyes of the media, was given a high-profile platform at last week’s SBC Digital North America conference...

Betmotion scores Club Athletico Paranaense sponsorship

Online gambling and entertainment company Betmotion has landed a new sponsorship agreement with Brazilian football team Club Athletico ParanaenseMarking the 15th Serie A side...

WynnBET agrees new partnership with Cincinnati Reds

WynnBET will work alongside the Cincinnati Reds to introduce its mobile sportsbook to fans across Indiana after the two signed a new agreement.Through the...

Jonathan Smith: Making sense of the data to price up basketball games

Jonathan Smith, Founder of Sportsbook Training Service, has two simple methods which can help sportsbooks to arrive at the most accurate odds for basketball...

Event News

SBC Summit gives delegates direct access to regulators through new regulatory gaming meet-ups

SBC Summit gives delegates direct access to regulators through new regulatory gaming meet-ups

SBC Summit has launched the Regulatory Gaming Meet-Ups, a new networking initiative that will connect delegates with regulators, market experts, and industry leaders from more than 20 gaming...
Michael Jordan SBC Summit

Michael Jordan, Carsten Koerl, Jason Robins to open SBC Summit 2026

Lisbon, Portugal — SBC Summit 2026 will host one of the most high-profile keynote sessions ever staged in Europe by bringing together three of...
SBC

Applications for SBC Summit’s First Pitch now open

Applications are now open for the 2026 edition of SBC First Pitch, where five early-stage betting and gaming startups will earn the opportunity to...
illegal gaming

How state regulators can adapt to fighting illegal gaming in digital age

FT. LAUDERDALE, Fla. – Fighting the massive unregulated and illegal gaming market presents a daunting challenge for state-level regulators.As discussed at this month’s SBC...