Cam Adair joins EPIC Risk Management to address esports betting related harm

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EPIC Risk Management has appointed international speaker and entrepreneur Cam Adair as its Online Gaming and Esports consultant.

Widely hailed as a leading expert on video game addiction, he is best known as the founder of Game Quitters, a support community for gamers from 95 countries. In 2020, he launched the INTENTA Gaming Disorder Clinical Training.

Adair’s role will be to help EPIC expand its work in preventing gambling-related harm into the esports and gaming landscape with a particular focus in providing expertise in crafting sessions in the company’s education and professional sports pillars in the US, UK, and Europe.

Speaking of his new role he said: “I am excited to collaborate with EPIC Risk Management to reduce gambling-related harm in gaming and esports. With the explosive growth of the gaming industry in recent years and its convergence with gambling through loot boxes, social casino games, and esports betting, it’s more important than ever that we safeguard players with the education they need to make informed decisions.”

EPIC CEO Paul Buck commented: “We’re delighted to bring such an influential and knowledgeable figure in esports and online gaming landscape into EPIC Risk Management. Cam is someone we have admired for some time. His work in addiction and focus on mental health is something we feel mirrors our own approach in preventing gambling-related harm.

“The esports and gaming landscape is an area that is receiving more and more scrutiny and in Cam, we have someone who can help shape our approach and help connect with an extremely important demographic.”

Helping EPIC reach a demographic more accustomed to gaming and esports is something that Patrick Foster, its Director of UK and the Rest of the World, believes will benefit the organization. 

He noted: “We work with some incredible partners in the education sector, and we are looking at providing further educational sessions around esports and gaming on the back of their requests to provide sessions on this growing theme. 

“Again, in our Professional Sports pillar where we work with the likes of the Chelsea FC, Arsenal FC, Manchester City FC, English Football League (EFL), Professional Cricketers’ Association (PCA), and the Rugby Players’ Association (RPA), we have had similar feedback and requests for their players. In Cam, we have a wealth of knowledge to tap into for us to provide the right and pertinent information to at-risk demographics.”

Adair’s addition to the team follows EPIC’s hire of Jonathan Peniket, a loot-box addiction expert, and EPIC’s work as global Gambling Awareness Partner with the worldwide representative association for professional Counter-Strike: Global Offensive (CS: GO) in a first of its kind program in Esports.