The Canadian Premier League has firmed up a new multi-year deal with ComeOn!, naming the online gaming site as its Official Sports Betting and Online Casino Partner.
Under the auspices of the deal, the ComeOn! logo will be on a CPL Club jersey starting with the 2021 season (to be unveiled soon). The CPL, and its exclusive broadcast media partner, OneSoccer will provide fans from coast-to-coast the insights they need to prepare for the “ComeOn! Match of the Week” every Sunday throughout the CPL season.
The agreement, negotiated by Canadian Soccer Business (CSB) will have ComeOn! featured prominently in the CPL Predictor game, an interactive digital gaming experience that allows fans to predict the action for every club match this season and win prizes.
ComeOn! Will also be featured in content across OneSoccer CPL match broadcasts and Canadian Premier League digital channels.
Canadian Premier League Commissioner David Clanachan stated: “We are excited to have a partner in the emerging industry of sports betting. We feel this is the next innovative step to help drive fan engagement and participation with our CPL matches. Offering interactive and engaging updates match to match is a great opportunity for fans to stay involved.”
Planned integrations will also include a custom OneSoccer show, “CPL Week in Review presented by ComeOn!” every Monday, featuring a wrap-up of each week’s matches, and a look ahead to upcoming fixtures, giving fans a one stop shop program for weekly news and insights covering the CPL.
In addition, ComeOn! will have a full suite of broadcast assets, enhanced level of broadcast and stadium signage brand integration across each CPL match and original content and editorial on CanPL channels providing fans with more engaging and informative updates.
“We are proud and excited to be partnering with the Canadian Premier League,” said Berkay Reyhan, Chief Commercial Officer at ComeOn Group. “With the caliber of Canadian soccer talent coming through, we have no doubts that the league is going to continue to grow and attract fans not only in Canada, but around the world.
“Our passion for online entertainment lends itself perfectly to creating fun and engaging experiences for the fans; from match predictors to in-stadium experiences, our goal is to improve the experience for every Canadian Premier League fan.”