BetMGM has been named as the exclusive Sports Betting Partner of The Hockey News, pairing two of the biggest names in the sports betting and hockey media industries.
Under the terms of the multi-year partnership, BetMGM and The Hockey News’ award-winning journalists will collaborate on print and video content, giving hockey fans unique insights into the game from a betting perspective.
W Graeme Roustan, owner and publisher, The Hockey News, explained: “When looking for the best sports betting partner for our readership, trust and brand positioning were key factors. BetMGM is a trusted, well-known operator and we couldn’t be more excited to have found a long-term partner for our sports betting related content.”
The partnership gives The Hockey News access to BetMGM’s oddsmakers and intelligence to integrate a ‘behind-the-sportsbook’ perspective into its podcasts and articles. BetMGM will have increased visibility through print ads in The Hockey News magazine, a publication reaching more than one million readers, as well as vast video, podcast and social media platforms serving millions worldwide.
BetMGM Chief Revenue Officer Matt Prevost said: “The Hockey News has long been the trusted leader among hockey fans for the best news and analysis. They’re an ideal partner for BetMGM to reach one of the most passionate and knowledgeable fan bases in all of sports.”