Sports - archive

The sports view on sports betting

DraftKings allies with Boston Bruins ahead of Massachusetts legalizing sports betting

DraftKings Inc has announced a new multi-year deal with the Boston Bruins to become the exclusive, official daily fantasy sports partner of the NHL...

Entain Foundation US joins with Charles Oakley on responsible gambling initiative

The Entain Foundation US, the not-for-profit charitable trust of betting and gaming firm Entain, is to sponsor an educational initiative led by retired NBA...
Gaming and entertainment company GameOn Entertainment Technologies Inc has announced a partnership with Gaming Society to help elevate women’s sports.

GameOn partners with Gaming Society to promote women’s sports

Gaming and entertainment company GameOn Entertainment Technologies Inc has announced a partnership with Gaming Society to help elevate women’s sports.Gaming Society is a content...

Spotlight Sports agrees three-year content deal with bet365 via Superfeed engine

Spotlight Sports Group has confirmed the details of a new three-year agreement with bet365 to supply the sports betting giant with expanded international horse...

Big-name speaker lineup announced for SBC Summit North America

SBC Summit North America is set to feature a speaker lineup that includes high-level representatives of all the major sports betting and igaming operators...

Sportradar awarded exclusive betting rights for NBA

Sportradar now has exclusive rights to two of the four major US sports leagues after securing a new deal with the NBA.It is a...
Tennessee has become the fifth-fastest state to reach the $2bn lifetime handle milestone after it smashed its state record for monthly wagering in October.

Tennessee becomes fifth-fastest state to reach $2bn lifetime handle milestone

Tennessee has become the fifth-fastest state to reach the $2bn lifetime handle milestone after it smashed its state record for monthly wagering in October...
A hand slots in the last piece of a puzzle

SBC Summit Latinoamerica: Recruitment of players will be a key issue in 2022

The 2022 sports calendar promises great appeal for Latin American fans, increasing the region's potential as the next focus of concentration for the betting...

SharpLink Gaming and Quintar integrate technologies to create AR sports betting experience

SharpLink Gaming Ltd, a provider of technological solutions and experienced-based services for the US online sports betting industry, has announced a collaboration this week...

Low6 CEO Jamie Mitchell on the US sports betting gold rush

Jamie Mitchell, the CEO of Low6 joined SBC’s Erin Gallagher at last week’s Betting on Sports Europe Conference, articulating the view that as the...

Event News

SBC Summit SBC Connect

SBC Summit 2026 rolls out structured networking, powered by SBC Connect

SBC Summit is giving delegates greater control over who they meet in Lisbon, with a new structured networking program, powered by SBC Connect, that...
SBC Global Prediction Markets Forum

SBC unveils new Global Prediction Markets Forum in Lisbon 

SBC has announced the launch of the Global Prediction Markets Forum, a new standalone event dedicated to one of the fastest-evolving sectors in betting...
SBC Summit

SBC Summit’s new masterclasses bring hands-on training to delegates

SBC Summit will introduce three expert-led Masterclasses in 2026, giving delegates practical training in sportsbook trading, electronic gaming and responsible gaming marketing.Running from September...
Affiliate Leaders Awards Shortlist

Meet the Nominees: Affiliate Leaders Awards 2026 Shortlist Revealed

SBC has revealed the shortlist for the second edition of the Affiliate Leaders Awards, taking place at Lisbon’s MEO Arena on Wednesday, September 30.More...