Spotlight Sports agrees three-year content deal with bet365 via Superfeed engine

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Spotlight Sports Group has confirmed the details of a new three-year agreement with bet365 to supply the sports betting giant with expanded international horse racing content via the recently launched Superfeed content engine. 

The new deal sees bet365 increase its horseracing content offering with key data from US and French racing. Customers across all of its domains, including those licensed across North America, will now have access to Racing Post content to create a distinctive betting experience.

With Superfeed customers can avail of Racing Post data and content from all major international racing territories. The single integration feed includes information familiar to those who use a British or Irish race card, including silks, form, comments, verdicts and star ratings.

Spotlight Sports Group has been providing expert independent content to bet365 customers on all UK and Irish racing for a number of years. The extension of the international partnerships adds to this and the recent launch of South African racing content in 2020.

Spotlight Sports Group Account Director Daniel Smith explained: ‘’We’ve worked with bet365 for a number of years and it is excellent to have an array of Superfeed content live across one the biggest bookmakers in the world. We know the value customers place on our content and we’re delighted bet365 continue to offer this support to their customers for new territories.’’

Racing Post content, via Superfeed, is available for the US, UK and Ireland, France, South African, Hong Kong and UAE racing with more global territories to be added soon. All international content can be accessed through a single integration from the content engine.