Gaming and entertainment company GameOn Entertainment Technologies Inc has announced a partnership with Gaming Society to help elevate women’s sports.
Gaming Society is a content and gaming platform launched by Naismith Memorial Basketball Hall of Fame inductee Kevin Garnett and Players’ Tribune Cofounder Jaymee Messler.
The platform aims to bring a fan-forward voice, education, and the athlete’s point of view to sports betting, as well as democratize sports betting so every fan has the tools and knowledge ‘to have skin in the game’. This is achieved through videos, newsletters, games, and educational experiences to make sports betting inclusive, accessible, and easy to understand.
As part of the deal, Gaming Society will license GameOn’s proprietary technology to power the fan engagement initiatives, including predictor games that will enable fans to make free-to-play bets on the WNBA, NWSL, and other women’s sports.
The companies will also share in all revenue generated by the platform, such as from sportsbook affiliates and sponsorships.
GameOn CEO Matt Bailey commented: “We’re excited to partner with Gaming Society to elevate women’s sports and educate fans on sports betting through gamification. Despite women making up 40% of all athletes, they only receive 4% of media coverage, so it’s imperative platforms like Gaming Society help level the playing field through innovative, democratized fan engagement.”
Gaming Society partnered with the WNBA Players Association in August to launch its “Bet On Women” campaign, a movement to advance women’s sports forward by placing it at the forefront of sports betting to help increase visibility for new audiences, deepen engagement for existing fans and activate new revenue streams for women athletes, teams, and leagues.
Jaymee Messler stated: “If you look around the gaming landscape, there aren’t many products that exist for the passionate fan communities of women’s sports. Partnering with GameOn will allow women’s sports fans to further invest in their favorite leagues, teams, and athletes while entering the betting space in a more accessible and easier way.”
Earlier this year, GameOn became an official member of the Canadian Gaming Association, the national trade body of the gaming industry in Canada.