SharpLink Gaming Ltd, a provider of technological solutions and experienced-based services for the US online sports betting industry, has announced a collaboration this week with Quintar Inc, the developer of the world’s first augmented reality (AR) centered sport fan technology platform.
The two parties have agreed to integrate their respective technologies to produce an AR experience that combines live sporting events with real-time sports betting for sports fans – whether they are at the event or viewing live game action from home on the television.
SharpLink’s technology development team will work with Quintar’s team to create a fully turnkey platform that will allow sports bettors to participate in live sports events via AR, check game data, compare betting lines, socialize with friends and place bets with multiple sportsbook operators.
In addition to integrating their respective proprietary technologies – SharpLink’s C4 engine and Quintar’s Q.reality – SharpLink is tasked with architecting the backend gamification features, including registration, scoring, grading and leaderboard, among other technical elements.
Quintar will be responsible for developing the interactive AR elements that are synchronized to playing surfaces and can be viewed on mobile devices when at the sporting venue or streamed via 3D video to a table-top in a living room.
The proposed new platform will be able to be integrated into iOS or Android apps or into an exclusive app built around a specific AR device.
Rob Phythian, Co-Founder and CEO of SharpLink, commented: “This is truly game-changing innovation at its finest and will result in SharpLink and Quintar delivering sports fans with an unprecedented, interactive, game day experience when engaging with and betting on their favorite sports, teams and players.”
Sankar “Jay” Jayaram, CEO of Quintar, noted: “The global extended reality market, which includes AR, is expected to exceed $125bn by the end of 2026 and, according to market research firm Statista, reach 85 million AR users in the United States, alone, by the end of 2023. When combined with the forecasted $150bn market opportunity in US sports betting, the long-term value proposition presents explosive growth potential for enterprising companies taking the lead in delivering technology-enabling solutions to fans, sports media operators and sportsbooks.”