Sportradar now has exclusive rights to two of the four major US sports leagues after securing a new deal with the NBA.
It is a 10-year deal covering the remaining two of an existing, non-exclusive arrangement, plus eight years – starting with the 2023-24 season – where Sportradar will hold exclusive betting data rights to the NBA, as well as the WNBA and NBA G League. Sportradar also holds exclusive betting data rights to the NHL.
“Sportradar has been a terrific partner as the league has navigated its exploration into the global sports betting landscape,” said Scott Kaufman-Ross, Senior Vice President, Head of Gaming & New Business Ventures, NBA.
“As the market matures, we are thrilled to extend our partnership with Sportradar to utilise data and insights to create new fan experiences and innovate around the NBA globally.”
Sportradar will continue to be both the authorised global distributor of official NBA and WNBA betting data and the distributor of live game video that is available to international sports betting operators for fans to experience in real time.
In addition, the new relationship includes expanded distribution rights regarding the use of player tracking data.
Sportradar explained that it will also create a division which will be tasked with “transforming and innovating” the fan experience.
This, it said, will include utilising data to “create a deeper understanding and appreciation of the game, developing new data products to enrich fan engagement, and revolutionising how sports betting data is utilised by betting operators and media partners”.
“We are delighted that the NBA has chosen Sportradar as the Official Partner who can support the global popularity and explosive growth of the game,” said Carsten Koerl, global CEO, Sportradar.
“Basketball is the largest U.S. sport in the world by popularity and, as a market leader, we are best positioned with the technological expertise and industry relationships to help the NBA entertain fans globally.”
Koerl continued: “We believe that this agreement will contribute to Sportradar’s profitable business and continued growth. The remaining time left on the existing deal, and this new multi-year agreement, gives us a significant runway to partner with the NBA and develop exciting solutions across our teams, betting and sports entertainment verticals.”