Sports - archive

The sports view on sports betting

Football mid air during field goal kick

Gronkowski returns for second FanDuel Kick of Destiny Super Bowl campaign

Rob Gronkowski may have whiffed the actual field goal but FanDuel thinks its Kick of Destiny campaign was so on the money it is...
Shaquille O'Neal

Shaq teaming with Better Collective’s Playmaker HQ on pod network

Big man Shaquille O'Neal is bringing the appropriately named "The Big Podcast Network" to content group Playmaker HQ.The deal will utilize Playmaker's production team...
Amazon

Report: Amazon seeking Diamond Sports investment to fuel sport ambitions

Amazon could be about to make a major splash into the sports broadcasting space as reports suggest the e-commerce giant is interested in investing...
NHL-branded hockey puck

NHL extends gaming partnership with BetMGM

A little over a year and a half after inking its first sports betting partnership deal with BetMGM, the NHL is extending the pairing...
Nationals Stadium, DC

EPIC and Entain Foundation link to educate minor MLB stars on gambling risk

The MLB has formed a partnership with EPIC Global Solutions and the Entain Foundation US to help educate minor league players on the risks...
Michigan State University Stadium

Simplebet enjoys “significant momentum” in college football season

Simplebet has reported a record-breaking college football season in 2023, noting that it has gathered “significant upward momentum” heading into the playoff campaign.The microbetting...
NCAA building sign

NCAA commissions study to analyze impact of athlete abuse

The NCAA has commissioned a study to explore the impacts of threats and online abuse of its student athletes during the college sports season.The...
identification

Genius Sports unveils fan identification tool for advertisers

Genius Sports has launched a new solution named FanHub ID, a tool allowing marketers and content owners to build up profiles of fans to...
Dallas Mavericks robot

Adelson family said to be buying large share of Dallas Mavericks

The Texas legislature may not be meeting this year but that is not stopping other pieces from potentially falling in place to bring casino...
Row of hockey skates

Penn inks NHL partnership for ESPN Bet and theScore Bet

The NHL has two new Authorized Gaming Operators on its hands thanks to a new deal with Penn Entertainment. The league signed a deal...

Event News

SBC Global Prediction Markets Forum

SBC unveils new Global Prediction Markets Forum in Lisbon 

SBC has announced the launch of the Global Prediction Markets Forum, a new standalone event dedicated to one of the fastest-evolving sectors in betting...
SBC Summit

SBC Summit’s new masterclasses bring hands-on training to delegates

SBC Summit will introduce three expert-led Masterclasses in 2026, giving delegates practical training in sportsbook trading, electronic gaming and responsible gaming marketing.Running from September...
Affiliate Leaders Awards Shortlist

Meet the Nominees: Affiliate Leaders Awards 2026 Shortlist Revealed

SBC has revealed the shortlist for the second edition of the Affiliate Leaders Awards, taking place at Lisbon’s MEO Arena on Wednesday, September 30.More...
Loserball CEO Jonathan Gruber, who spoke with SBC Americas.

Q&A: Loserball’s Jonathan Gruber on entering a competitive gaming market

SBC Summit Americas 2026 in Ft. Lauderdale, Fla., provided key stakeholders from around the world an opportunity to discuss the landscape of online gaming.Loserball...