New law is creating confusion for athletes: NCAA on California Bill
The National Collegiate Athletics Association (NCAA) has responded to the news this week that California Governor Gavin Newsom has signed a bill enabling college athletes...
William Hill US claims first ever arena sportsbook in Monumental deal
Sportsbook operator William Hill US and Monumental Sports & Entertainment, owner of the Washington Wizards, Washington Capitals, and Washington Mystics, have announced a first-of-its-kind...
William Hill drafted as latest official NBA partner
The National Basketball Association (NBA) and bookmaker William Hill appear to let bygones be bygones by signing a new partnership that will make William Hill a 'Proud...
LNB appoints Genius Sports to handle integrity and live data strategy
Genius Sports, a provider of digital sports content, technology and integrity services, has been selected by the Brazil National Basketball League (LNB) to launch a...
DraftKings/Pepsi partnership puts football fan engagement front of house
DraftKings and Pepsi have partnered to debut the Pepsi Live Prediction Challenge, a new initiative that aims to generate greater engagement and enable fans to...
bet365 boosts US offering with Colossus cash-out agreement
Leading UK based operator, bet365 has elevated its US offering unveiling a long term partnership with Colossus Bets to utilise its extensive cash-out patent portfolio.The linkup...
Newsom signs historic bill allowing college athletes financial image rights
California Governor Gavin Newsom has signed what could prove to be a piece of ground-breaking legislation in the shape of the Fair Pay to...
That was the week that was in US sports betting
SportsHandle and friends deliver another round-up of the week’s big developments in US sports betting.Sports Betting May Come Up During Illinois Legislature’s Veto SessionThe...
Renasant becomes Nashville SC’s first ever jersey sponsor
Nashville Soccer Club has signed a deal with Renasant Bank which will see the organization become the club’s official banking partner and first ever...
888 and New York Jets extend sponsorship deal for 2019-2020 season
Following a successful inaugural partnership last year, online gaming firm 888 has confirmed details regarding its extended its sponsorship deal with the NFL’s New...
Event News
SBC Summit Americas 2026: Big topics and lasting connections
SBC Summit Americas 2026 welcomed industry professionals from across North and Latin America last week, with discussions around prediction markets and a series of...
SBC Awards Americas 2026: BetMGM, FanDuel, Hard Rock, Sportradar win big
BetMGM, Kaizen Gaming, and Sportradar were the standout performers at the SBC Awards Americas 2026, each securing two awards at Wednesday night's ceremony at...
SBC Summit Americas 2026 live coverage: What happened on Day 1?
The 2026 edition of SBC Summit Americas is underway!Below, we'll bring you the biggest stories live from the floor at Broward County Convention Center...
SBC Summit Americas returns June 9-11 with new ways to network
SBC Summit Americas returns next week with the launch of SBC Connections, an all-new SBC networking program designed to transform how attendees meet, connect,...