SBC brings US sports betting industry together at G2E
Sports Betting Community (SBC) will be at the forefront in Las Vegas as the sports betting industry descends on the Sands Expo Center to...
New law is creating confusion for athletes: NCAA on California Bill
The National Collegiate Athletics Association (NCAA) has responded to the news this week that California Governor Gavin Newsom has signed a bill enabling college athletes...
William Hill US claims first ever arena sportsbook in Monumental deal
Sportsbook operator William Hill US and Monumental Sports & Entertainment, owner of the Washington Wizards, Washington Capitals, and Washington Mystics, have announced a first-of-its-kind...
William Hill drafted as latest official NBA partner
The National Basketball Association (NBA) and bookmaker William Hill appear to let bygones be bygones by signing a new partnership that will make William Hill a 'Proud...
LNB appoints Genius Sports to handle integrity and live data strategy
Genius Sports, a provider of digital sports content, technology and integrity services, has been selected by the Brazil National Basketball League (LNB) to launch a...
DraftKings/Pepsi partnership puts football fan engagement front of house
DraftKings and Pepsi have partnered to debut the Pepsi Live Prediction Challenge, a new initiative that aims to generate greater engagement and enable fans to...
bet365 boosts US offering with Colossus cash-out agreement
Leading UK based operator, bet365 has elevated its US offering unveiling a long term partnership with Colossus Bets to utilise its extensive cash-out patent portfolio.The linkup...
Newsom signs historic bill allowing college athletes financial image rights
California Governor Gavin Newsom has signed what could prove to be a piece of ground-breaking legislation in the shape of the Fair Pay to...
That was the week that was in US sports betting
SportsHandle and friends deliver another round-up of the week’s big developments in US sports betting.Sports Betting May Come Up During Illinois Legislature’s Veto SessionThe...
Renasant becomes Nashville SC’s first ever jersey sponsor
Nashville Soccer Club has signed a deal with Renasant Bank which will see the organization become the club’s official banking partner and first ever...
Event News
SBC Summit 2026 rolls out structured networking, powered by SBC Connect
SBC Summit is giving delegates greater control over who they meet in Lisbon, with a new structured networking program, powered by SBC Connect, that...
SBC unveils new Global Prediction Markets Forum in Lisbon
SBC has announced the launch of the Global Prediction Markets Forum, a new standalone event dedicated to one of the fastest-evolving sectors in betting...
SBC Summit’s new masterclasses bring hands-on training to delegates
SBC Summit will introduce three expert-led Masterclasses in 2026, giving delegates practical training in sportsbook trading, electronic gaming and responsible gaming marketing.Running from September...
Meet the Nominees: Affiliate Leaders Awards 2026 Shortlist Revealed
SBC has revealed the shortlist for the second edition of the Affiliate Leaders Awards, taking place at Lisbon’s MEO Arena on Wednesday, September 30.More...