DraftKings and Pepsi have partnered to debut the Pepsi Live Prediction Challenge, a new initiative that aims to generate greater engagement and enable fans to forecast in-game outcomes for each football Sunday of the regular season.

Each week, registered players will be tasked with correctly answering a series of eight, multiple-choice questions relating to Sunday’s pro football games to earn points for a shot at their share of $5K and ascend the season-long leader board.

In addition to weekly cash prizes, split among the top finishers, first place on the leader board standings will win a trip to the championship game in Miami Gardens, Florida. 

“The Pepsi brand and its longstanding synergy with pro football hardly needs an introduction, making this partnership such a special opportunity for DraftKings to team up with an organization that genuinely shares our passion for the game,” said Ezra Kucharz, chief business officer at DraftKings.

He added: “Our player community cannot get enough football and collaborating to launch the Pepsi Live Prediction Challenge on DraftKings helps to both satiate this ever-growing demand and further stoke fans’ competitive flames through new innovation.”