Keith O’Loughlin: Football will be a key driver of US sports betting growth
Keith O'Loughlin, SVP of Sportsbook and Platforms at SG Digital, talks to SBC Americas about the ways that responsible sports betting is altering perceptions...
ESPN records 2% growth in MLS viewing figures
Engagement with the Major League Soccer (MLS) social media platforms has rocketed during the 2019 campaign, with data from Adweek showing that the sites...
Morten Andersen on his Better Collective US mission
Morten Andersen, the all-time leader for number of games played in the National Football League (NFL), will be joining the Better Collective team in...
Complexity gamers turn esports skills to helping children’s hospitals
Esports firm Complexity Gaming has firmed up a partnership with Extra Life, a gaming-focused peer-to-peer fundraising program of Children’s Miracle Network Hospitals (CMN Hospitals)....
Anaheim Ducks expands partnership with San Manuel Casino
The Anaheim Ducks and San Manuel Casino have expanded their 13-year long partnership, with the addition of the newly created San Manuel Casino Winner's...
Football tops list of alerts for North America in GLMS quarterly update
Global Lottery Monitoring System (GLMS) has published its Q3 2019 Monitoring and Intelligence Report. According to the document, the organisation’s intelligence activities led to...
BetRivers and Wells Fargo to debut duo of transformative sports lounges
Fans of the Philadelphia Flyers can look forward to a brand new sports wagering experience when their team hits the ice this week courtesy...
SIS to deliver greyhound racing jackpots to the US and around the world
Multi-channel supplier SIS (Sports Information Services) is partnering with Colossus Bets, the pool betting operator and provider, to deliver British greyhound racing jackpots to...
Jaromir Jágr becomes the face of Inspired’s new virtual hockey games
Inspired Entertainment has signed a worldwide exclusive brand partnership with legendary hockey star Jaromir Jágr. The firm will use Jágr's image and likeness in...
National Lacrosse League drafts in Genius Sports to monitor integrity
The National Lacrosse League (NLL), has confirmed the formation of a multi-year partnership with sports data and technology specialist Genius Sports to ensure the...
Event News
SBC Summit 2026 rolls out structured networking, powered by SBC Connect
SBC Summit is giving delegates greater control over who they meet in Lisbon, with a new structured networking program, powered by SBC Connect, that...
SBC unveils new Global Prediction Markets Forum in Lisbon
SBC has announced the launch of the Global Prediction Markets Forum, a new standalone event dedicated to one of the fastest-evolving sectors in betting...
SBC Summit’s new masterclasses bring hands-on training to delegates
SBC Summit will introduce three expert-led Masterclasses in 2026, giving delegates practical training in sportsbook trading, electronic gaming and responsible gaming marketing.Running from September...
Meet the Nominees: Affiliate Leaders Awards 2026 Shortlist Revealed
SBC has revealed the shortlist for the second edition of the Affiliate Leaders Awards, taking place at Lisbon’s MEO Arena on Wednesday, September 30.More...