Leading UK based operator, bet365 has elevated its US offering unveiling a long term partnership with Colossus Bets to utilise its extensive cash-out patent portfolio.
The linkup comes after Colossus’ considerable growth in the US, with the pool betting specialists being granted 12 patents in America, adding to a host it has been granted globally, these include cash-out on several gaming verticals, including poker, casino, lottery and, most notably, bet365’s renowned sportsbook offering.
Colossus’ CEO, Bernard Marantelli, praised the linkup with the UK operator: “bet365 are known not just for their size but also their commitment towards user experience and we are pleased that licensing Colossus’ IP fits their commercial objectives in the US.”
The significant of the cash-out feature is undoubted, with industry estimates suggesting that if it was a sport, it would qualify as the third biggest by betting volume for most sportsbooks, right behind football (soccer) and racing, which is especially telling given the feature is still evolving.
The partnership also marks the consistent growth of bet365 in the region, the operator also confirmed its expansion into Mexico announcing a partnership with TV Azteca’s gambling subsidiary, Ganador Azteca.
The new market domain, bet365.mx, will complement the UK’s operator to expand its profile across the LatAm region. The news follows on from bet365 securing its ‘partnership licence’ from the Mexican Ministry of the Interior department ‘Dirección General de Juegos y Sorteos -DGJS’.